If there is one message that makeup companies
need to 'get', it is that this reverence of youth they cling to is outdated and
negative in concept! I don't care if
its Kate Moss, Lauren Hutton or Granny from The Beverly Hills, all persons
regardless of age should feel welcome as a cosmetic company's targeted consumer.
There is beauty in all ages and all ages should be celebrated by a
modern cosmetic company if they want my business. This is a new evolving age we live in and cosmetic companies
should embrace the values and future of the power and intellect a woman (be she
18 or 75) offers to Planet Earth! I'm
52, just acquired 5 degrees and am just starting! How dare a cosmetic company make me feel that my life is on the
downhill slide physically, emotionally or intellectually!
The reverence of youth is misguided and....!
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