Hillary Rosner writes:
A smiling model glides, mermaidlike, through a lush underwater garden. Undulating ribbons of something resembling kelp rise from the sea floor, and tiny enchanting pearl-like beads bubble up though the aquamarine water. Polish your troubles away with Olay Body Wash Plus Spa Exfoliating Ribbons, the subject of this commercial, and you too might feel as if you're floating through a luxurious Atlantis.
The trouble is, the more you exfoliate, the less Edenic that underwater realm becomes for the creatures who live there. That's because the exfoliating ingredient in Olay's body wash, and in most similar big-brand products (such as Dove Gentle Exfoliating Foaming Facial Cleanser and Clean & Clear Daily Pore Cleanser), is actually made out of plastic: tiny particles of polyethylene that scrub the dirt from your face and then wash straight down the drain and into watersheds and, eventually, oceans.
Here's what you can do: Besides writing letters to these companies, you can boycott any and all exfoliants containing synthetic exfoliants. On that note, I have an environmentalist friend who encourages all her friends to lay off all plastics because they're not even remotely biodegradable and contain loads of possibly cancer-causing chemicals and toxins. I know it sounds rough, but consider that humans went without plastic for centuries and centuries, and heck, everyone survived. The easiest way to start: Refuse to use plastic bags and BYOB to the grocery store. My local Whole Foods actually just banned plastic bags, and I hear some progressive places like Seattle are actually considering a city-wide ban. And don't forget to lay off the plastic beads!
Anyone have any other suggestions?--Erin
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