Hats off to Victoria Secret which has become a pioneer of sorts among major Beauty retailers to go Green! In a very astute move, Its PINK brand which was primarily a fragrance line has been branched into an eco-friendly Body and Bath collection. The line is created using organic and vegan ingredients and natural formulas. The packaging is eco-friendly as well, made from post consumer recycled materials with removable labels for easy recycling. The concept apparently evolved after in-depth customer surveys that motivated the company towards a more meaningful, healthy Beauty for today’s environment conscious women.
The line consists of body lotions, lip balms, body wash, sugar scrubs, mists, refresher sprays and so much more made with wholesome ingredients like oatmeal, citrus, mint, organic coffee beans, grape fruit, soy milk and other such good natural stuff. The best part is the affordable price range starting at just $7.I don’t think I saw anything from this line over $20 on their website
With the Victoria Secret model, Behati Prinsloo being the face of the line, the collection is targeted for college age women while the more mature ones have a sophisticated natural line coming in spring. I think it’s a wonderful move and hope other brands follow. Of all the pretexts that we gals need to buy more beauty stuff, environment is a great one, don’t you think?
