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Wait, seriously? Rachel Ray's Dunkin Donuts ad dumped due to a scarf

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This is insane. Extra-sugary coffee company Dunkin' Donuts pulled an ad yesterday because in it spokesperson Rachel Ray is wearing a scarf that looks a little bit like a keffiyeh, the traditional headdress worn by Arab men (it also looks like about a million scarves you can buy in Urban Outfitters right now). Ultra-conservative, and to my mind, in this case, hysterical, talking heads went all berserk and threatened to boycott The Dunk. As Fox News's Michelle Malkin put it, "Popularized by Yasser Arafat and a regular adornment of Muslim terrorists appearing in beheading and hostage-taking videos, this apparel has been mainstreamed by both ignorant and not-so-ignorant fashion designers, celebrities, and left-wing icons."
Basically, these folks were accusing Ray of being a terrorist sympathizer, just because she wore a dumb paisley scarf.

After the kerfuffle, Dunkin Donuts put out this statement: "In a recent online ad, Rachael Ray is wearing a black-and-white silk scarf with a paisley design. It was selected by her stylist for the advertising shoot. Absolutely no symbolism was intended. However, given the possibility of misperception, we are no longer using the commercial."
Source: Boston Globe

Related: stupid crap, rachel ray, madvertising, dunkin donuts

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From the Community…

Comments 1-10 of 287
  • trista's Avatar
    Posted by trista Wed May 28, 2008 3:22pm PDT

    DUMB

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  • Ophelia's Avatar
    Posted by Ophelia Wed May 28, 2008 3:23pm PDT

    ridiculous

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  • HANADY's Avatar
    Posted by HANADY Wed May 28, 2008 3:29pm PDT

    This is insane,,, pepole learn to love not to hate ...

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  • The Avon Lady's Avatar
    Posted by The Avon Lady Wed May 28, 2008 3:29pm PDT

    how stupid is that. i have been watchin Rach since she started on FOOD NETWORK. years before everyone got hooked on her. and she was always raving bout that dumb coffee. now they boot her.stupid stupid . dunkin watch your sales. you should thank her for the love.

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  • CLUTCH's Avatar
    Posted by CLUTCH Wed May 28, 2008 3:33pm PDT

    PEOPLE ARE STUPID. STOP BEING SO DAMN SENSETIVE. RACHEAL IS HOT

    Report Abuse
  • CLUTCH's Avatar
    Posted by CLUTCH Wed May 28, 2008 3:33pm PDT

    PEOPLE ARE STUPID. STOP BEING SO DAMN SENSETIVE. RACHEAL IS HOT

    Report Abuse
  • Deblovestv's Avatar
    Posted by Deblovestv Wed May 28, 2008 3:34pm PDT

    I actually don't think it's so dumb. The scarf may not be a keffiyeh, but it sure looks like one. Advertisers don't want to offend(and like it or not, keffiyes are offensive to many people), so the ad was pulled. That's just the way advertising is.

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  • dimples's Avatar
    Posted by dimples Wed May 28, 2008 4:17pm PDT

    omg how stupid! its a SCARF, does it looks like she is trying to cover her face with it?....NO, its around her freakin neck. people are so lame they just want attention

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  • siri's Avatar
    Posted by siri Wed May 28, 2008 5:29pm PDT

    uh, this is hysterical! lol! so terrorists wear scarves like these? keffiyeh what? I say tell the terrorists to remove it. darn i want an ice coffee now!

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  • LydiaMarie's Avatar
    Posted by LydiaMarie Wed May 28, 2008 5:43pm PDT

    Yeah... saying that what someone wears affiliates them with terrorists is the same as saying because they are arab, or wear a turban or have an accent they must be terrorists. I'm not buying anything more from duncan donuts...

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Comments 1-10 of 287

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