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Tuesday, February 9, 2010

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What Do You Think of Victoria Beckham’s Newest Armani Ad?

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Since Victoria Beckham is one of my favorite (and valid) celebrity designers, I won’t be making any snide ladder climbing metaphors about her new Emporio Armani underwear campaign that just came out this morning. The images are quite the opposite of last season’s, which featured the global brand ambassadors languidly smoldering in some sort of boudoir. The latest pics, also shot by photog pair extraordinaire Mert Alas and Marcus Piggott, are somewhat more athletic in nature: Mrs. Becks climbing a ladder sporting a gravity-defying ponytail, heels and not much more, and the pair posing with an enormous rope that I’m associating with the one that you were required to clamber up in grade school gym class. The couple (who together make a cool 32 million GBP for their work) certainly do justice to the unmentionables, and their perfect physiques make you want to hit the gym or perhaps move to an alternate airbrushed universe. What do you think of the new ad?

Previously: Katie in Miu Miu; Posh in Very Little


By Meenal Mistry

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Related: victoria beckham, underwear, style.com, posh, david beckham, armani

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From the Community…

Comments 1-10 of 25
  • simfelicity's Avatar
    Posted by simfelicity Wed Aug 5, 2009 6:41am PDT

    gorgeous....

    Report Abuse
  • Beckster's Avatar
    Posted by Beckster Wed Aug 5, 2009 7:28am PDT

    Climbing a ladder horizontally in stillettos and a bra/underwear combo. Yep, I do that everyday. And what is up with the funny horsetail hair? This ad looks like it came from Bizzaro world!

    Report Abuse
  • Lola W's Avatar
    Posted by Lola W Wed Aug 5, 2009 8:43am PDT

    no,i dont care for it ... whats she thinking oh ya money...

    Report Abuse
  • sche's Avatar
    Posted by sche Wed Aug 5, 2009 9:50am PDT

    The first thing in my head when I saw the picture was, "What in the h*ll?" so I'm gonna say this one's a miss for me, personally. I'm just not digging that ponytail, although I will admit the photography itself is excellent.

    Report Abuse
  • Erika's Avatar
    Posted by Erika Wed Aug 5, 2009 10:42am PDT

    whats the difference between that and ever other ads?

    Report Abuse
  • Doktor Eevol's Avatar
    Posted by Doktor Eevol Wed Aug 5, 2009 11:09am PDT

    I like it.

    Report Abuse
  • For Fun's Avatar
    Posted by For Fun Wed Aug 5, 2009 11:17am PDT

    It's high fashion. It's not supposed to make sense, just make you look.

    Report Abuse
  • bronzegoddess's Avatar
    Posted by bronzegoddess Wed Aug 5, 2009 11:20am PDT

    Love it!!! Not a huge fan of hers, but I love print advertisement and photography.

    Report Abuse
  • Brittany's Avatar
    Posted by Brittany Wed Aug 5, 2009 11:52am PDT

    It's fabulous. Complete with high fashion up-dos. In fashion, the crazier the better. She's right on the money.

    Report Abuse
  • None's Avatar
    Posted by None Wed Aug 5, 2009 11:56am PDT

    Looks cool to me!

    Report Abuse
Comments 1-10 of 25

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