Fashion + Beauty

Tuesday, February 9, 2010

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Would You Support the Regulation of Photoshopping?

Twiggy quips that Olay’s Definity range is her “secret for brighter-looking eyes” in a new ad campaign for the company’s antiaging line, but the 59-year-old model’s strangely wrinkle- and blemish-free skin suggests that other covert operations might also be at work. At least that’s what one governing body in the U.K. thinks. In what’s poised to be the biggest uproar yet over the ongoing issue of Photoshopping in mass media, members of the British Parliament are calling for a ban on digitally altering ads aimed at children under 16, and disclosure of these modifications in ads aimed at adults, reports Jezebel. The house’s more liberal types have even gone as far as to recommend compulsory “media literacy” lessons to teach kids that such images should not be viewed as realistic portrayals of beauty. Seeing as how government legislation on advertising encroaches on free-speech territory, we’re curious whether similar regulations would ever fly stateside—and furthermore, if they did, would you support them?


Photo: Courtesy of Olay

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Comments 1-10 of 405
  • Katie B's Avatar
    Posted by Katie B Mon Aug 3, 2009 12:52pm PDT

    Hm... didn't know that Oil of Olay was aimed at 16 year olds... or even Twiggy for that matter.

    But then this is England we are talking about... A country that I don't agree with most of their social policies... Hence, why I don't live there. I don't see what it matters... most people with common since know for a fact that all professional ad photos are photoshopped and air brushed in some from or fashion, just like we know that there isn't a miracle weight loss plan/pill... they are ads, meant to make the product look better than it is... if you don't have the common sense to know that should we all be treated as children that can't tell reality from fantasy? So no, I wouldn't support it....

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  • BetsyD's Avatar
    Posted by BetsyD Mon Aug 3, 2009 1:00pm PDT

    requiring disclosure of photo-shopping would simply mean we could regain a measure of truth in advertizing....there are already laws about false advertizing, and i would definitely consider photo shop alterations to be presenting a false image of a product.

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  • LindsayP's Avatar
    Posted by LindsayP Mon Aug 3, 2009 1:08pm PDT

    Common "since" Yes, I would agree that many people lack that common "since" to differenciate the true from the false, however many of these ads do run in beauty magazines, which children (pre-teens and teens) read. They assume the model(s) in the magazines and ads are true to form, and therefore have a skewed image of beauty. I am half way on this topic. I see the good in it, but I also see where the government begins to cross into the free speech category.

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  • Awtwins's Avatar
    Posted by Awtwins Mon Aug 3, 2009 1:10pm PDT

    While I agree that most people with common sense understand that ads are photoshopped, an ad selling a product that is going to make my skin look better should NOT have photoshopping on the face of the model/ actor/ whatever. Um.. isn't that called false advertising? My face cannot look as good as hers because HERS doesn't even look that good - so why buy the product? Also, I see no harm in putting a little disclaimer that says "this photo has been altered to make the person look better than you ever will" (LOL - kidding) or something letting us know it was photo shopped. Maybe then we can get over the discussions on whether people really look "that good" or not and talk about something important... like what shoes they are wearing... again, kidding :D

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  • Michelle's Avatar
    Posted by Michelle Mon Aug 3, 2009 1:18pm PDT

    I completely agree with Betsye, if you are advertising an eye cream and you photoshop the eyes in the photo then shouldn't you just advertise photoshopping? there should be some type of small print since lord knows they won't stop photoshopping. it reminds me of that cellulite commercial they have been advertising lately where the model is like a size zero and has probably has no clue what cellulite really is. i am supposed to see her and believe the cream works. lol

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  • Angela's Avatar
    Posted by Angela Mon Aug 3, 2009 1:18pm PDT

    I completely would support it. I also very hightly doubt it will ever happen here.

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  • JoeN's Avatar
    Posted by JoeN Mon Aug 3, 2009 1:30pm PDT

    I think homely chicks should be allowed to Photoshop their own pics. Chubby girls too. That's my regulation!

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  • Kay2135's Avatar
    Posted by Kay2135 Mon Aug 3, 2009 1:33pm PDT

    I'm all for it. This is a way to actually influence the way companies depict women which, in turn, might actually influence the way we think of ourselves. No company pitching anti-aging cream or cellulite treatments wants to admit their models are retouched. That's just bad for business. So they might actually have to stop retouching photos in order to keep selling products without undercutting their claims with a photoshop disclosure. At the same time, we consumers get a clear reminder that these are images of theoretical, perfected beauty. Yes, common sense tells me the pictures I see are retouched. But that is not what comes to mind when faced with impossibly full lashes, taunt thighs, and wrinkle-free eyes. A little reminder can't hurt, but it might help a great deal. I say err on the side of truth and reality.

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  • *~TiFFaNY~*'s Avatar
    Posted by *~TiFFaNY~* Mon Aug 3, 2009 1:48pm PDT

    I would support having a Media Literacy class being mandatory in school simply for the fact that I chose to take it as an English elective, and I loved it!! It's so informative and interesting, it's barely English and yet it allowed me to get an English credit, a big plus. I think it woudl be a great idea to add to a curriculum. =]

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  • Girlie8787's Avatar
    Posted by Girlie8787 Mon Aug 3, 2009 1:58pm PDT

    I could care less. I mean, if I take a nice picture and I have like a little pimple or something, you can bet I'm gonna photoshop that bugger out of there.

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