By launching the Take Back the Tap campaign, FWW is hoping to point out all the social, economic, and environmental problems brought on by the overuse of bottled water. How? They're encouraging approximately 1,000 New York City restaurants to stop selling bottled water.
Bottle fans may have another option. A newly launched company, GIVE water bottles, helps diners donate funds to one of three causes: children in need, women with breast cancer, and environmental concerns. All you have to do is purchase a blue-, pink- or green-colored water bottle; every time you buy a bottle of this natural spring water, ten cents is donated to your cause of choice. In other words you can become what the people at GIVE refer to as micro-philanthropists.
What if your local restaurants offered either tap water or GIVE water? Which would you chose?
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