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Sunday, November 8, 2009

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More hypersexual food ads: Super Seven Inchers and “Holes”

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Burger King

Burger King

After writing about the racy Carl's Jr. spots, Burger King's controversial Sir Mix-a-Lot commercial and overly suggestive celebrity alcohol ads we realize these sexed up campaigns are becoming a huge trend.

The latest ad that has people up in arms is for the new BK Super Seven Incher Sandwich, which claims via extremely phallic injury that "it'll blow your mind away." The small print on the bottom suggests you "fill your desire for something long, juicy and flame grilled." Are we talking about fellatio here, or eating a burger? Yikes. This Burger King ad is even more blunt than the recent Quizno's Toasty Torpedo commercials, where the oven talks to an employee telling him to "put it [the sandwich] in me."

And this isn't the last of it! Hardees has just begun a cringeworthy "Name our Holes" campaign (see below). Yes, holes. They're not donut holes, but rather tiny spheres of biscuit dough "rolled in
Hardee's

Hardee's

cinnamon and sugar and served with icing for dipping," and Hardee's wants some assistance coming up with what to call these little guys. Of course, the commercial is full of sexual innuendo, and we're sure the name they come up with will be loaded too. When does it end?

Do you think all the sexualized food ads are funny, or are they now crossing the line? [Gawker]



Related: sex, quizno's, innuendo, hardee's, commercials, carl's jr., burger king, alcohol, advertising, ads

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From the Community…

Comments 1-10 of 35
  • Ms.Marie's Avatar
    Posted by Ms.Marie Thu Jun 25, 2009 3:38pm PDT

    The food ads are SOOO crossing the line. That Burger King ad is FOUL. Another bad ad is for toasted subs at Quiznos, which has a man making a long sandwich while sexy "bow-chika-wow-wow" music plays, and the oven instructs the man to "Put it in me." I was SHOCKED! and a little bit nauseated. You're making a sandwich, Quiznos, not a baby. I'm not the most conservative person in the world, but it seems very cheap and uncreative to me that admen, movie writers, producers, etc...lean on hypersexualized material to get peoples interest. A yummy sandwich should sell itself, you shouldnt have to liken it to a penis (so gross). And don't even get me started on the messege that BKs print ad sends with that glossy, dead eyed, sex doll looking woman. Gross.

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  • steve's Avatar
    Posted by steve Thu Jun 25, 2009 6:54pm PDT

    Posted by Ryan B 1 hour 29 minutes ago

    (Oh yeah I'd love to feed that doll my roast beef)

    Dont u mean ur lil Smokie //////

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  • Legolas's Avatar
    Posted by Legolas Thu Jun 25, 2009 9:15pm PDT

    I wouldn't care so much if it was just adults seeing this schlock, but they don't limit the air time of burger adds to late night. I really don't want my child seeing this dross.

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  • V-for-V-a-l-i-a-n-T™'s Avatar
    Posted by V-for-V-a-l-i-a-n-T™ Fri Jun 26, 2009 1:18am PDT

    Oh come on!

    those ads are clean!

    we can't help it if we have inherently dirty minds! lol

    there's nothing going on in that pic, what's wrong with eating an oblong sandwich?

    and in the Quizno's commercial the Oven said "put it in me" because it was CLEARLY Obvious that the sandwich needed toasting!

    ROTFLMAO

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  • Rae's Avatar
    Posted by Rae Fri Jun 26, 2009 2:09am PDT

    Hehe, this is too much, but we do have to eat, and I think we have been taking food too seriously lately. If this sells the product, more power to them,I just hope they keep thier bimbo ----- one reserved for after 8PM showings. The kiddies do not need the graphic instructions on how to eat. Take Care-Rachel.

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  • Frenchie's Avatar
    Posted by Frenchie Fri Jun 26, 2009 8:04am PDT

    How much more Filth do they have to expose us to, no matter if it is even on cartoons, everything is getting to be filthy to watch, all tits and Ass or Inundos

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  • Stephen's Avatar
    Posted by Stephen Fri Jun 26, 2009 9:26am PDT

    Who'd have thought that sex sells?!!?? A revelation!

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  • Robyn's Avatar
    Posted by Robyn Fri Jun 26, 2009 3:13pm PDT

    ads have always been sexual, if you dont beleive me take an advertising class, that will BLOW YOUR MIND AWAY. also watch Dreamworlds and Dreamworlds two that will leave feeling nasty about the media and sex sells

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  • Brad & Angela's Avatar
    Posted by Brad & Angela Fri Jun 26, 2009 3:45pm PDT

    It's "imagery" not "injury"!!! Jeez, don't you guys have an editor out there???

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  • Monica's Avatar
    Posted by Monica Fri Jun 26, 2009 7:31pm PDT

    If you see the Quizno's commercials now, they actually changed it...which I find HILARIOUS! Basically, because that means someone bitched about the innuendo. Too funny....

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Comments 1-10 of 35

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