How do companies leverage their brands, and attempt to boost sales, in a crummy economy? Sell wine! Who knew?
TOP CHEF WINE
Remember when we tasted the
Sopranos wine? Now there's Top Chef
wine called Quickfire. It's made in conjunction with
Rutherford Hill Winery.
NEW YORK TIMES WINE
And remember when we reported that The Wall Street Journal was selling wine?
Now there's a new wine "club"
from the other paper of record, The NY Times. Members can
purchase six-bottle shipments for either $90 or $180.
STARBUCKS WINE
Don't forget that Starbucks announced it is experimenting with
wine (and beer) sales too, at a few stores in Seattle (via NY
Post). It's a big topic of conversation over at Snooth.com.
FAST FOOD WINE
And finally, it's only a matter of time before McDonald's,
Burger King, and Wendy's start selling wine too. A few
fast-food chains have experimented with the idea, including Burgerville (a 39-restaurant chain) in
Vancouver, Washington (via Decanter).
by James Oliver Cury
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