Healthy Living

Sunday, November 8, 2009

Let's Talk About Cankles

Vintage ads are always good for a laugh.

Vintage ads are always good for a laugh.

You know the term "cankles," right? They're described as "chubby ankles" or calves that stretch down to the ankle region without much definition. One major nationwide gym is waging war on cankles, and here's why it kind of bugs me...

Gold's Gym has designated July as "Cankle Awareness Month." According to their Web site: "The word comes from the combination of 'calf' and 'ankle.' It occurs when the calf merges with an obese or swollen ankle."

Gold's claims that cankles are the "fastest growing aesthetic affliction in the United States"--even more than muffin tops and saddle bags. "Millions of people across the country are currently affected by cankles and millions more are at risk," they write on their "Say No to Cankles" Web site. "In fact, it is estimated that if current trends continue, by the year 2012 Cankles will surpass Love Handles as the number one aesthetic affliction in the world."

Guess the country where men prefer size-14 women...

A clever marketing ploy? Yes. But let's be real here: There is no real scientific evidence that cankles will take over the world by 2012. I agree that anything to help fight obesity is a great thing. But here's the rub: What about people who are pretty much fit, yet still have cankles, or just ankles that are a tad bit "thick"? I know a woman who is as fit as they come--runs five miles a day, has toned arms and great abs--and yet her ankles are a little on the thick side. That's just the way her legs look, and no amount of exercise is going to change that.

So here's my question: Is this campaign a bit too harsh, especially when you consider that some people simply can't change the shape of their ankles?

When to call it quits: Is it time to declare a truce with your body?

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by Sarah Jio

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Comments 1-10 of 68
  • Jessica's Avatar
    Posted by Jessica Wed Jul 8, 2009 10:26am PDT

    While reading this it reminded me that I have cankles. I do not have any resrictions because of it and I am not over weight. And (to me) theres nothing wrong with it.

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  • Gina's Avatar
    Posted by Gina Wed Jul 8, 2009 10:45am PDT

    isn't this kinda like saying someone has fat elbows? I mean, it's a joint really.....

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  • Tina's Avatar
    Posted by Tina Wed Jul 8, 2009 11:00am PDT

    I have the worst set of cankles known to man, they are abnormally large, and unflattering,.... but you know what? who gives a damn.

    they are mine, they are a sad result of genetics, and im not going to gripe and moan about something i cant controll. i love me, and piss on golds for even assuming that people have control over something as miniscule as cankles.

    can we feed the hungry please? instead of investing our well earned money to some complex giving, meat-head organized, health organization. its sad really.

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  • Sweet T's Avatar
    Posted by Sweet T Wed Jul 8, 2009 11:41am PDT

    I think this is a pretty gross ad campaign, but most people can actually prevent cankles (I know sometimes it's genetic, but most of the time it's because of being overweight). Anyone taking offense to it needs to chill out. I don't get offended when I see an ad for breast enhancement; my small boobs are fine by me!

    Jessica and Christinas, you rule. Love that mindset! If you're in decent shape, you're right, who gives a d---? Love you for you, cankles/small boobs/wide hips/fat toes...everyone has something, and we're all unique for it! Perfection is unattainable! Trying to be perfect is BORING!!!

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  • Rowdygirl's Avatar
    Posted by Rowdygirl Wed Jul 8, 2009 11:46am PDT

    wow... no wonder women are nuts! Now we have to try and change our ankles too? Being told that every body part we have is too big, too small, not firm enough, etc.etc... wasn't enough. Now we have to try and fix something that's nearly impossible.

    Where are the campaigns aimed at men's "flaws".... belching, farting, beer bellies,comb overs and mullets, inferior penis size, ear and nose hair, flat butts.. need I say more?

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  • Doktor Eevol's Avatar
    Posted by Doktor Eevol Wed Jul 8, 2009 3:15pm PDT

    rowdygirl... I like the way you think.

    I had a membership to Gold's Gym. Never again, that's for sure.

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  • MEG's Avatar
    Posted by MEG Thu Jul 9, 2009 6:00am PDT

    I think it's bull to say that it's because your fat that you have cankles. I'm not skinny and i have small ankles, so i think it's bull to make a blanket comment like that. Gold's gym needs to shove it!

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  • Susan's Avatar
    Posted by Susan Thu Jul 9, 2009 6:07am PDT

    The campaign is obviously not geared toward otherwise fit people who just have thick ankles! Or pregnant women who get them temporarily due to swelling! It is clearly only geared toward people with fat ankles (actual fat, not just big-boned in the ankle), which means they are probably fat elsewhere. But it seems kind of strange to focus on that. I guess it gets people's attention and that is the point! But yes, some people just have thicker ankles, just as people come in all shapes and sizes in other parts of the body. I know a girl who is super-thin (you can see her ribs) but her legs, knees, and ankles are just beefier (not fat) and she doesn't have those delicate-looking ankles that look as if they could snap in two! And then I have a friend who has tiny skinny delicate bird-legs and ankles but is heavier in the abdomen, waist, back, shoulders, etc. That's just how people are built - differently. But again that is not what the ad is saying - they are talking about people with avoidable deposits of FAT at their ankles.

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  • Nicki's Avatar
    Posted by Nicki Thu Jul 9, 2009 6:11am PDT

    That is ridiculous. I have always had cankles and i am a fit person. There is nothing I can do to get rid of them! I run, bike, swin and weight train. Trust me, they aren't going anywhere. Thanks, Gold's, for making me feel like a freak.

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  • Regina's Avatar
    Posted by Regina Thu Jul 9, 2009 6:25am PDT

    I agree - Gold's is going too far. You can't change the shape of your ankles. Mine stayed the same even while I was pregnant with twins. I have done nothing to earn the shapely ankles I have - I'm a few pounds overweight and work out only sporadically. I just consider them a genetic gift because they look just like my mother's!

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Comments 1-10 of 68

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