ABC Carpet & Home , the furniture emporium in the lower Broadway shopping district of Manhattan, is repositioning itself from old-line retailer to progressive eco-furniture outlet.
Starting today, ABC will plant a tree in Kenya for every piece of furniture bought from its Goodwood program, a collection made from responsibly sourced wood, including the buffet Gabriela Bellon shown above.
ABC is conducting the program with Wangari Maathai, a 2004 Nobel laureate and founder of the Green Belt Movement , which has planted more than 40 million trees throughout Africa.
Written by Mike Cannell, Online Content Director, Dwell.com
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