Here's a link to the full demographic breakdown of social networks: http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/
And, here's a great visual: http://www.informationisbeautiful.net/2009/who-rules-the-social-web/
While this data is based on sheer numbers of people using the systems (not who is in charge, making money or has power and influence), it shouldn't be surprising. After all, social media is all about facilitating communication and women are known communicators.
As I wrote the title to this post, I realized that a virtual glass floor is not the best visual. First of all, some of the men I know probably wouldn't mind the view from down there (joking!!!). However, as pointed out above, it's not really a floor. We're just talking numbers, not power or influence. Yet ... shouldn't numbers eventually equal power and influence???? It will be interesting to see how this unfolds.
This is why it's not enough for women to just post a profile on LinkedIn. We need women to use social networking platforms to voice their opinion and build their businesses.
To be honest, I was a bit hesitant about this post because I don't believe there should be glass floors or ceilings - it shouldn't be about gender at all - but talent, skill and capability. Yet, we're not at equality yet in the places that count (the C-Suite) - despite more college graduates, more grad school graduates and now more social media participation. But, perhaps demographics + social media will help us get there!
Diane K. Danielson is the CEO and founder of the Downtown Women's Club and the author of The Downtown Women's Club Beginner's Guide to Facebook.
