Do we know - "The Seven Deadly Consumer Biases"?

<span style="font-size:130%;">More is better, right? Wrong. In <em>The Paradox of Choice: Why More is Less</em>, Barry Schwartz explains how too many options actually cause more psychological distress than good. And nowhere is the overabundance of choice more prevalent than the Internet, where any given Web site can present us with an overwhelming number of alternatives at once.</span> <span id="intelliTxt"><p style="font-family:times new roman;"><span style="font-size:130%;">The solution is not carrying fewer products or content. One of the beauties of the online world is that there&#39;s something for everyone. As Chris Anderson explains in his popular book, &quot;You can find everything out here in the Long Tail.&quot; It is within this plethora of options where the content and products that truly meet people&#39;s needs are found, and where companies ultimately make more money.</span></p> <p style="font-family:times new roman;"><span style="font-size:130%;">So if carrying less is not the answer, what is? The online world has devised numerous strategies in an attempt to guide users to products and content that will best meet their needs. Many large sites employ the efforts of skilled merchandisers or editors armed with aggregated analytics data to help point the way, and others rely on crowdsourcing techniques such as ratings and reviews to narrow down the choices.</span></p> <p style="font-family:times new roman;"><span style="font-size:130%;">While the above methods can be valuable in navigating the quagmire of choice, they all suffer from one major problem: bias. Bias comes in a number of guises, and we will walk through seven of the most common and detrimental here. In the end there is hope, though, as there are new technologies capable of largely evading these biases.</span></p><p><span id="intelliTxt"><span style="font-size:130%;"> Personal Bias </span> <p style="font-family:times new roman;"><span style="font-size:130%;"> The human brain fundamentally approaches the world in a self-centered way; we see the world through the filter of our past experiences and knowledge as well as our own interests and attitudes. But since we do not have access to all of the information that drives another person&#39;s attitudes and behaviors, we are often wrong when we attempt to predict what another person or group of people will find interest in.</span></p><p style="font-weight:bold;font-family:times new roman;"><span style="font-size:130%;">See the full details at:</span></p><p style="font-family:times new roman;"><span style="font-size:130%;">http://www.ecommercetimes.com/story/65089.html?u=ectfriend&amp;p=ENNSS_f99b89ddf449d6c3b07d83e31d04e063&amp;wlc=1226840404</span></p><p><span style="font-size:130%;"><span style="font-weight:bold;font-family:times new roman;">And visit:</span><span style="font-family:times new roman;"> </span><a rel="nofollow" style="font-weight:bold;font-family:times new roman;" href="http://www.michaeltayloronline.org/">www.MichaelTaylorOnline.org</a></span></p></span></span>