Manage Your Life

Tuesday, February 9, 2010

Facebook: Are your friends trusted sources or naggy noisemakers?

Getty Images

Getty Images

People have been worrying for a long time about mixing business and pleasure on Facebook. Much of the conversation centers around how much of their personal lives people want to reveal to colleagues and bosses. But lately I've been interested in the flip side of this. How and how much should people talk about their businesses, their work, or their causes on Facebook or other social networking sites?

The answer depends on how interesting your work, your business and your causes are to your friends. If what you post is interesting or useful, your friends will view you as a trusted source, someone they turn to for inside information, much like a personal news service. But if it's all self-promotional blather, your friends will vote with their mice by either silencing you (using the handy Facebook "hide" feature), or worse, hitting the "unfriend" button on the bottom left of the page.

It's one thing to see friends promoting their own interests, but now companies are paying people with large social networks to tout their brands on Twitter.

One of the reasons I hang out on Facebook and Twitter is to learn about the cool things my friends post about their work. And if a friend has a business, I expect to see occasional news or plugs for the business as well. The key is the occasional part, unless it's a business I want or need information about on a regular basis, like Van Leeuwen, an artisan ice cream truck that posts its whereabouts on its Twitter page. If the friend is posting only posts relating to a business or cause, then it's probably time to start a fan page. But when my friends start renting themselves out to corporate sponsors, that's when I'll be rushing right to the unfriend button.

What's your take? Do you like learning about your friends businesses, causes, and working lives online or do you find that you're tuning out more than listening? And what's your view about people tweeting for hire?
Syndication:

From the Community…

Comments 1-10 of 45
  • Michael's Avatar
    Posted by Michael Tue Nov 24, 2009 7:56pm PST

    I find no harm in promoting businesses on social media. Truth be told, we live in an economy that's hurting and as Robert Kiyosaki put it from his "Rich Dad, Poor Dad" series: We no longer live in the Industrial Age, but the Information Age. Everything we do has pretty much converted online...banking, shopping, stock trading, dating (lol, love the post Juday), it's an inevitable process that businesses too need to keep up to speed with their audiences. It's not to say that we should close every actual bank and shop, and stop interacting with the outside world. This Information Age is a process of evolution.

    Plus, the economy has come to a painful drop, and this Bear Market plunge has shattered people's confidence and ultimately their sense of financial security. Also, traditional advertising has become less effective [everybody DVRs through commercials and cycles through mail] and thinking about most of the things I've bought or considered, it was pretty much reliance more or less [most of the time] on friends' word-of-mouth.

    As for people promoting their businesses to their loved ones and friends, I say, 'That's wonderful!' If I had people telling me about their products or services or businesses, I'd be more than willing to check it out and look into it. Plus, why wouldn't friends help friends out? Isn't it funny when you hear someone tell you: "People don't like to be sold" but then for example you have a friend who puts out an invite for a party...and I RSVP, well funny enough I guess you can say I was easily sold! Or a friend tells me that this movie this past weekend was wonderful, and I consider the offer to go see it... well that's advertising for ya! Pretty much everything we do and say is a form of advertising... whether it be advertising in the form of love/sex (e.g. flirting or nonverbal communication that hints "I'm single. Would you like to keep seeing me" or "I'm interested. Are you?"), charity (e.g. "Hey would you help me move this couch out into the U-Haul?"), or any other form of communication that promotes some form of effect to occur. If we advertise on a daily basis around our friends, why should business be treated any differently?

    The hardest thing that's becoming apparent is lack of open-mindedness. No promotion, product marketing, services marketing, or business on social media has ever hurt me physically, mentally, or emotionally just by looking at it.

    All-in-all, in this day and age, I really feel we should stop disconnecting from everyone, and start looking out for everyone. I know we're all trying to do well in this world, so why not have everybody support one another in their businesses or other causes, and if what they advertise not for you (yet or ever), at least keep eyes and ears out for people that would be able to help your friends with their businesses and other causes.

    I don't intend to keep going on like this, but it's times like these when the "Law of Reciprocity" and helping friends out or even being open-minded to them and their causes is surely something we can do in this unstable economy.

    I've read many different forms of success, business, and finance-related literature, and I must say I really believe in Zig Ziglar's "Golden Rule" philosophy: "You can have everything in life you want, if you will just help enough other people get what they want" I do my best to apply that rule, especially for my friends. I leave it up to them at this point.

    For those, who've gotten this far, I greatly appreciate it.

    Report Abuse
  • amadichukwu m's Avatar
    Posted by amadichukwu m Tue Nov 24, 2009 11:33pm PST

    FACE BOOK IS THE BEST THING THAT HAPPENED TO INTERNET

    Report Abuse
Comments 1-10 of 45

leave your comment

You must sign in to post a comment

Sign In for personalized information

New User? Sign Up

manage your life byte

It shouldn’t cost more to live healthier.  Get the healthy items you need at Walmart, for less.