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Monday, November 23, 2009

How to negotiate a salary without tipping your hand

Getty Images

Getty Images

You’ve gotten pretty far in a job discussion. You like them. They like you. And it's getting down to the nitty gritty. Then your prospective employer pops the question you’ve been dreading: “So what are you making now?” (or some variation like, “What were you making in your last position?”) You freeze. You know that answering the question can only hurt you. It might peg you at a salary you feel you’ve outgrown or that you improperly negotiated. And you know that you’re always supposed to let the other person name a price first in any negotiation.

So what do you do?

Avoid revealing your salary.
Never reveal your prior salary, says Ramit Sethi, creator of the blog, IWillTeachYouToBeRich, and author of the recently published book of the same title. He is clear and unequivocal. “It’s just none of their business,” he told me. “You’re focusing on a new job and if you reveal what you made previously, two things happen. First, you’ve laid out all your cards. Second, you’re admitting that you are inexperienced in interviewing and negotiating.” (That last bit was particularly painful for me to hear since I’ve made the mistake of revealing a prior salary and I’m in the business of advising people about how to manage their careers.)

Focus on your value.
  If the employer persists, Sethi suggests steering the conversation to the value you’ll be bringing to the position. If you can focus, say, on the hundreds of thousands of dollars in revenue you’ll help the company generate, it becomes harder for them to focus on the thousands or even tens of thousands of dollars you might be haggling over. If your position doesn’t have a clear connection to the bottom line, Sethi says to emphasize how your job will allow your manager to do his or her job more effectively. In the end, it’s all about how you’re going to help the organization achieve its goals.

Discuss salary ranges
. If you get the prior salary question, steer the negotation to why you should be at a certain number or range, says Carol Frohlinger, managing director of Negotiating Women and author of the book, “Her Place at the Table."

One instance where it's fine to reveal your salary is when you feel like your current salary is in a reasonable range and you are only seeking a slight bump--say around 10 percent--according to Susan Cain, president of The Negotiation Company.  "If you're not there, which is often the case, then you'll want to deflect at least until they love you and don't want to lose you," says Cain. "At that point, you can say that you don't think your current employer would be comfortable with your disclosing what you earn." If you ultimately feel you have to disclose, Cain says you should just explain, in a non-defensive way, why you think it's low and why you should be in a higher range. She recommends saying something like: "I've had various training and experience and am now looking for a position that will reflect my acquired expertise."

Know your worth. When you do sit down to talk numbers, make sure that you do your homework so that you know what the range should be for the position. “It’s not just what the job pays, but what does it pay in your geographic area, in a company of the size of the one you’re looking at, in the same industry,” says Frohlinger. “And also think about what there is other than salary, what other things people have gotten for a total compensation package.”

Do your homework. In order to build a picture of what a job is worth, canvas your entire network, looking especially for people who have left a company you’re talking to. In addition, check out sites that offer comparative salary details, like Vault, PayScale, Salary.com and Glassdoor. If you work as an independent contractor or freelancer, ask your peers what they charge. “Talk to at least five people,” says Sethi, “since not everyone charges properly for their work and you might get a range of anywhere from $30-$200 an hour.”

What if you reveal too much? So what if you’ve messed up and revealed more than you wanted to? The best way to recover, says Sethi, is to start collecting evidence of your success on the job and immediately plan for an opportunity to sit down with your manager about how you’re doing. You’ll have to let some time pass--Sethi suggests about six months--but it’s important to let your manager know far in advance that you are preparing for a conversation that will include revisiting your compensation as part of it. In fact, Sethi says that by the time you have that conversation, your manager should fully know that you’re seeking a raise since you will have been laying the groundwork and showing off your accomplishments along the way.

Do you have any great strategies or success stories on salary negotiations?
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From the Community…

Comments 1-10 of 40
  • 's Avatar
    Posted by Thu May 21, 2009 11:09am PDT

    Ouch, I wonder if Yahoo will remove articles that step on my toes!

    I've always taken the position of "Let's cut through the haggling and get right down to it, here's where I am, here's where I want to be."

    Maybe that's why I'm stuck where I am. Thanks for raising these points!

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  • 's Avatar
    Posted by Thu May 21, 2009 11:44am PDT

    I've got a question--how do you tell them that your former salary is none of their business? It's fairly common, from my experience, for them to point-blank ask. How do you not tell them when they flat out ask you? I think you may hurt yourself more in the getting the job part than you will in the haggling over salary part, especially in this job market.

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  • MatthewR's Avatar
    Posted by MatthewR Thu May 21, 2009 11:57am PDT

    I've noticed that when filling out the online applications they ask for your current salary and comp bonus. Sometimes this field is required. Also when you complete an application at a company they ask to you sign for current employment verification. This is also often done if you get a car or a mortgage loan, in this case can't the employment verification just reveal your current salary?

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  • Keith's Avatar
    Posted by Keith Thu May 21, 2009 12:52pm PDT

    Of course they are going to ask for your salary, they want to know so they can figure out how to pay you as little as they can and still get you to accept the job! Deflecting in this situation is very important, and anyway you can practice outside of an interview will be a huge help to you.

    Report Abuse
  • Bob Juker's Avatar
    Posted by Bob Juker Thu May 21, 2009 3:23pm PDT

    seriously. there is no way around not telling them if it is an application requirement, and a little more detail on exactly how to steer away from a direct question about it would be nice.

    Report Abuse
  • David's Avatar
    Posted by David Thu May 21, 2009 4:14pm PDT

    Totally agree - this article is far too critical of giving the information while giving virtually no assistance in achieving it while not appearing evasive.

    Report Abuse
  • A's Avatar
    Posted by A Thu May 21, 2009 5:29pm PDT

    With current market conditions, if you refuse to give at least a ballpark figure, the hiring manager will move on to the next candidate(s). Your skill set might be as rare as a dodo, but playing coy can also make you look like you don't know how to negotiate. The hiring manager is likely to assume you are looking for a load of cash or are a prima donna. Next!

    Offering a range such as "I'm looking for a base salary/base plus incentive of X to Y" gives them an answer. Of course, you would build a 10-15% bump from your current as your bottom number...assuming you have a good idea of what your skills are worth. You could also then ask how that fits with their range, and it may give you an "open" for them to further share details of what they can pay.

    If you've been presented to a company by a search firm, the search firm will help you navigate this & advise you of what to expect, as well as how they'll pitch you. For the more entry-level types, work with your career-placement office at school, network, and use any professional association compensation data you can get your hands on to find what your skills are worth.

    At some point in the process, it is the company's business to learn the details of your current compensation package, bonus opportunity (and recent achievement), options, 401k matching/vesting, time off; insurance, etc. Here's why: the hiring manager certainly won't want to miss out on an important detail & low-ball you, so it's really in your best interest to share this information.

    Not every company/hiring manager is evil & out to rob you. No one wants to low-ball,hire & train a good person, only to lose them a few months later when a better offer comes along.

    Negotiation really should not be contentious. Be savvy but not paranoid, no matter what your experience level. There is nothing wrong with a lack of experience with interviewing & negotiating salary--if you don't have tons of years of experience or aren't in sales, why would you have it? If you've steadily been moving up at your current employer, you may be very rusty, and good for you!

    Validate your accomplishments, know your worth & goals, and stick to your guns. You'll get the right job & the right compensation.

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  • 's Avatar
    Posted by Fri May 22, 2009 5:05am PDT

    For individuals seeking a pay bump, I find it helpful to 1) couch the conversation in terms of total compensation vs. salary; and 2) speak in terms of a range. For many workers, figuring out the monetary value of your retirement, insurance, bonuses, and other benefits will add another $10-30k to your base salary. So, for someone making $60,000 with $20,000 in benefits, you can respond, "My current compensation is in the $80k range." That allows you to sidestep the question, gives you some negotiating room, and also helps to avoid scenarios where you obtain a $7,000 base salary raise but lose $10,000 in retirement benefits.

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  • inboulder's Avatar
    Posted by inboulder Fri May 22, 2009 11:03am PDT

    Ramit Sethi has almost no real word experience or actual evidence to back up his pontification, he's just the usual blogger-snake-oil-selling-armchair type. The fact that you quote and defer to him... well who's the bigger fool.

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  • Joel's Avatar
    Posted by Joel Fri May 22, 2009 1:14pm PDT

    um...just make up a number that you want to get paid and say you made that. I have had 2 HR managers from different firms tell me this. And they cannot verify the salary information with your previous employer because it is confidential.

    The post about total compensation makes sense as well.

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