On Yahoo's Home page sits a powerful online marketing tool that is becoming more popular everyday. Do you know what it is? Are you using it to drive sales to your business? If not you are missing out on a powerful tool. 
It is Yahoo Local and it is making the world wide web more about what is down the street than what is around the world. When you first click on local on the yahoo home page it should automatically show your home town (if you have a yahoo account) . Type in what you are looking for from Apple Pies to Zambonis. I typed in Online Marketing for Temecula, California. Company X Inc is the first local listing (Wow, they must have an outstanding Online Marketing Director.....oh wait that is me.....then I know they have the best Online Marketing Director) . On this intro page are listed about 10 businesses with a brief summary, part of a review, and the Yahoo Map showing the location of the businesses. I clicked on Company X Inc to view their entire page. 
The Yahoo Local listing for Company X Inc is a mini one page website. It includes:
Yahoo Local is designed for companies with a physical location or service. This allows the service to be user friendly for local community members. Yahoo Local will primarily list you in your hometown , but many times you may find your location listed in neighboring cities. Company X Inc. is located in Temecula , California , but we are also listed for Murrieta and Lake Elsinore . It is a nice perk. |
The Power of Yahoo Local Search by MaryEllen Gibson
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