Manage Your Life

Tuesday, February 9, 2010

Thinking about a video resumé? Watch this.

A few years ago, video resumes got a bad name when aspiring investment banker Aleksey Vayner made the now infamous video showing off his many talents (including images of himself bench-pressing 495 pounds, karate-chopping a pile of bricks, and serving a tennis ball at 140mph). Vayner's video went viral, but not in the way he wanted. Rather than causing a stir around his creative efforts to find a job, Vayner's name became shorthand for "video resume disaster."

But when video resumes are good, they can be very good. As is the case with "Hire Me," a new video created by recent Bentley University graduate Alec Biedrzycki, which was released on Tuesday.


This video resume succeeds for several reasons. It lays out Biedrzycki's talents and experience: he graduated summa cum laude with a major in marketing; he had several unpaid internships; he worked on projects with Bentley's faculty; he has studied Japanese.  By using his skills as a songwriter and musician, Biedrzycki also demonstrates that his creativity can be applied to a job -- in this case selling himself, but perhaps also in meeting the goals of a prospective employer. Most importantly, the video shows off his personality and sense of humor in a way that is hard to do in a traditional resume or cover letter, and perhaps even in an in-person interview. After watching the video, it's hard not to like the guy.

I spoke with Biedrzycki on Friday afternoon and he said that his idea for the video resume was as simple as he describes in the video's opening scene. After sending out countless resumes and cover letters, he decided it was time to do something creative to get himself noticed. A song-writer and guitar player, he wrote a song about his fruitless job search and then enlisted his sister to help him shoot a video around it. That happened on Sunday. By Tuesday, he'd finished the video and by Wednesday he had shared it with one of his professors and mentors, Perry Lowe, as well as other members of the school's faculty and administration. "We all loved it," Lowe told me, "and we were all anxious to (1) help him get a job, and (2) see how viral marketing really works." Which means that the school's faculty and adminstration have been forwarding the video around ever since.

When I spoke with Biedrzycki on Friday afternoon, he said he'd received ten requests for his traditional resume and had already booked two interviews for potential jobs. He'd also just done a television interview with CNN.

Who knows if all this attention will lead to a job. But it's hard to see what bad can come out of it. What do you think?
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Comments 1-10 of 11
  • Trace Cohen's Avatar
    Posted by Trace Cohen Sun Jul 19, 2009 2:03pm PDT

    This is truly an impressive video that any employer would be impressed with. Not only does it show his qualifications but it shows that he has a sense of humor and is very out going. The only thing missing from this video is the exact job that he is looking for. Hopefully he will create another one that answers that question.

    Trace

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  • Cara's Avatar
    Posted by Cara Mon Jul 20, 2009 6:42am PDT

    That was a great video, but I noticed that it's very casual and I'm just wondering what people think about the whole creative/clever thing versus a video resume that's more conservative and professional. I guess if the point is to go viral and get creativity points, then Alec's video does the job. And it fits for the more creative marketing industry. But I would think that if you're applying to be an investment banker, this kind of video may not work.

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  • Dory Devlin, Shine staff's Avatar
    Posted by Dory Devlin, Shine staff Mon Jul 20, 2009 8:40am PDT

    That is an excellent video! I think for this tack to work, the video has to be this good, chock full of info delivered in a creative way. Also, there has to be real experience to point to, which Alec does beautifully. He also nicely weaves in personal tidbits when they apply to reasons why he would be a good hire.

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  • Marci Alboher, Working the New Economy's Avatar
    Posted by Marci Alboher, Working the New Economy Mon Jul 20, 2009 9:46am PDT

    I agree, Dory. All I know is that I was humming this tune the whole weekend!

    Scharfcara, I don't think the casual treatment works against him. Sure we see him with no shoes, sprawling on a chair. But we also see him in a suit, touting his professional accomplishments. So I think he's hit on a good mix and shown that he has both a fun and a serious side. You're right that there are jobs for which a more formal approach might be better. But as a marketing major, looking for a job that uses his creativity, it seems like he's not taking too much of a risk by showing his personality and casual side.

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  • Eliza's Avatar
    Posted by Eliza Mon Jul 20, 2009 11:28am PDT

    Having the "guts" to sell your inner capabilities will be effective. Being innovative and creative will be very helpful to land a job and bring a person more opportunities to be sucessful!

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  • Melissa's Avatar
    Posted by Melissa Tue Jul 21, 2009 11:30am PDT

    Best commercial I've seen in years!

    Alec,

    Suggest you send your video to Conan O'brien.

    He is one of the best writers in the biz, and has a good eye for marketing.

    Luck to you!!!

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  • Country Girl's Avatar
    Posted by Country Girl Wed Jul 22, 2009 4:10pm PDT

    I love this video resume, what a Great Creative Idea you have come up with, i wish you the Best of luck finding A new job, im most positive that Creative upbeat companies will be interviewing you soon. whoo hooo you go boy!!!:)

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  • Boomer's Avatar
    Posted by Boomer Thu Aug 20, 2009 8:36am PDT

    Here's a different take on a video resume -

    http://webcastcity.com/WhyHire/BrianMcCullough

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  • John's Avatar
    Posted by John Mon Dec 14, 2009 8:47pm PST

    Getta load of this video resume! Hilarious!

    http://unemploymentality.com/2009/03/recession-job-hunting-michael-spaffertys-video-resume/

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Comments 1-10 of 11

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