When someone queries a search engine for a keyword related to your site’s products or services, does your page appear in the top 10 matches – or does your competition’s? If you’re not listed within the first two or three pages of results, you lose, no matter how many engines you submitted your site to.
There are two barriers to solving this problem.
First, you have to know the techniques that will move you into a top 10 position – the very techniques contained in this special report. Once you learn how to achieve a top 10 search position, you have to monitor your progress – a crucial step that takes hours to do right.
A top 10 ranking in a major search engine such as Yahoo!, Lycos or AltaVista often will generate more targeted traffic than an expensive banner advertising campaign. Plus, a good search engine position is free – anyone can do it.
Consider this: • Virtually everyone begins their Web browsing at one of the eight major search engines. Your rank within these search engines determines how many people will find and visit your Web site. • Major search engines attract more distinct visitors than almost any other Web site. Yahoo! alone boasts 55 million page views a day – and that was back in December 1997! • Other forms of online advertising such as banner ads cost money. Just a few good positions under a few important keywords can deliver the same or better results – for FREE. • Being in the Yellow Pages doesn’t ensure even one phone call. You need a good listing and a large display ad. In search engines, the higher you rank under important keywords, the more traffic you’ll get.
Nearly 90% of traffic to most Web sites comes from search engines: This fact was demonstrated by the Seventh WWW User Survey conducted by the Georgia Institute of Technology, October 1997 (paraphrased):
The ways in which people discover Web sites:
1. Via search engines (86.34% Seventh Survey vs. 87.71% Sixth Survey)
2. Links from other Web pages (84.63% Seventh vs. 86.92% Sixth) This demonstrates a trend from the Fifth Survey with 90.7% reported finding Web pages linked from other Web pages and 83.1% from search engines. People discovered Web sites through printed media (62.47% Seventh vs. 67.95% Sixth), through their friends (56.92% Seventh vs. 56.66% Sixth), TV (30.20% Seventh vs. 35.54% Sixth), “signatures” with Web site addresses at the end of e-mail messages (31.23% Seventh vs. 30.01% Sixth) and through Usenet newsgroups (32.75% Seventh vs. 34.25% Sixth). Usenet newsgroups decreased in their popularity by 12 percentage points from the Fifth Survey (44.4%).
The Seventh Survey shows that, like the Sixth Survey, the younger generations will learn about Web sites from their friends – older generations are more likely to be influenced by the printed media. Note that search engines are the number one way people find Web sites – two years in a row. This study proves something most of you already know – good positioning in the search engines produce big results!
Visit www.mediaspawn.com for more information.
