Carolyn Kepcher sat with Seeds for Success finalist Dana Rubinstein, co-founder of Dapple, and her partner Tamar, to discuss the steps they should take to market and distribute their products. Carolyn’s advice to the women was that it’s critical to have a solid handle on their budget: what money they have now, what money they expect to come in, what money they expect to pay out, and only then can they can determine their additional unbudgeted costs, such as for marketing and distribution, which are currently on their mind.
Carolyn’s budget advice is germane to small businesses -- especially in considering different scenarios just in case you end up having less money than you thought.
Have you prepared a budget for your business with various what-if scenarios? Read more pointers from Carolyn’s session with the ladies of Dapple here.
