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While some women say they are more financially savvy than financial professionals give them credit for and that they don't get enough respect from them, as this Oxygen study found last year, others say financial marketing materials are difficult to understand and not written for them.
So what's a financial institution to do? Kimberly Palmer reports in U.S. News & World Report that financial pros are changing their game and reaching out to women differently than they do men. She talked with Arika Larson, owner of Women Be Wise, a financial planning company, who is using "female-friendly metaphors" to strike a chord with women. She likens updating 401k accounts every six months to putting our winter clothes away and bringing out the spring wardrobe, and making stable investment choices to choosing your first black suit for work. And more financial professionals are running women-only seminars to reach women who believe the traditional methods are not geared to them.
So here's your chance to tell banks and financial planning pros what it is you want from them. Is likening updating your 401K every six months to changing out seasonal wardrobes condescending, or would you like investment and savings information served up differently than it is right now?
