The neckwear will feature Liberty’s classic Tana Lawn floral fabric screen printed with either Hermès’ ‘Ex Libris’ design or their equally distinctive horseshoe. It’s a timeless pairing; when Sir Arthur Lazenby Liberty founded his namesake store in 1875, Hermès had been creating luxury harnesses and bridles for 38 years (though they wouldn’t introduce their first carré, or scarf, until 1937). Liberty became well known for their “art fabrics”, patterns that became synonymous with the Aesthetic Movement and art nouveau, while Hermès continued to be associated with opulence.
The focus of the temporary space, however, will be fun, and not
unattainable luxury. Designed to resemble an over-sized
dressing up box, visitors will be encouraged to experiment with
scarf wearing thanks to weekly activities and in-store
stylists. All in all, it’s a unique way to “tie the
knot”.
