Open Directory: A source directory from which we can take clue from the website or entire directory which you can modify or see the entire source code or database by anyone which is available to you.
DMOZ is popularly known as open directory.
MSN does not believe in open source code.
Google, MSN, Yahoo, ASK has their own primary data base.
AGENDA
1. Introduction and Review.
2. Review search Engine marketing
3. What is SEO?
4. Why perform SEO?
5. How Search Engine works?
6. The process of SEO.
7. Benefits of SEO
8. possible SEO obstacles
9. Statistics about SEO and paid search
10. Q & A
SEARCH ENGINE OPTIMIZATION
A process of improving web pages so that they have the ability to rank higher in Search Engine Results Pages (SERPs). It specifically reference Non-Paid SERP ranking.
Targeted : Keyword Phrases
Basic Elements : On page Optimization
On site Optimization
Off site Optimization
