Twitter, Facebook.....these social media tools are
becoming more of a business basic for promoting and marketing a
small business. I am doing more than talking
about new media tools to promote and market small
business. I'm using several of these free
communication tools to stay connected during the business
day.
One of them is Twitter. If you aren’t sure what Twitter is think of instant messages from your mobile device or computer to send updates called tweets, which are text posts of up to 140 characters.
Twitter is set to surpass The New York Times
in the number of unique visitors this month,
according to Compete.com. While the
Times has seen a respectable 22.1 percent annual growth in online
visitors over the past year, visitors to Twitter's site have
grown a staggering 1,202.2% over the same
period.
Twitter offers practical ways for small business marketing and promotion. Twitter is a way for the small business owner to connect with consumers, clients, and other members of the business community. Many successful people have found a way to make the public instant messages work to increase their profile.
Twitter allows you to reach many people in a short time
and permits a small business owner to emphasize commitment to
customers. Carefully crafted Tweets offer a marketing strategy and
opportunity to demonstrate the value you offer that sets your small
business apart from the competition! When organizing your Tweets,
you will be restricted by the number of characters, but also think
about the valuable information you can share to attract people. If
you can show your prospects and clients you care about solving
their challenges and helping them; it positions you as the expert
in your field and the go-to-person for solutions.
The information you share on Twitter also helps spread the word about the services you offer by
incorporating your contact information into your Tweets.
But avoid making your message a blatant advertisement for your
products and services! The focus of your messages on Twitter should
be on the benefits for your target
audience.
