Celebrity alter egos: Double the fame

Remember back when David Bowie had an androgynous half-alien-half-rockstar persona, Ziggy Stardust? The alter ego thing has come back with vengeance, and Beyonce is the latest star to reinvent herself via Sasha Fierce, the subdivision of the singer who’s dominating her new album, “I Am… Sasha Fierce.”

Why publicize and promote your bizarre alter ego? Do celebs think they’ll snag an extra paycheck? Maybe they can! Read on for 10 celebs and their alternate selves. [Yahoo][MTV]
    • Beyonce/Sasha Fierce
    • Miley Cyrus/Hannah Montana
    • Mariah Carey/Mimi
    • Britney Spears/Mona Lisa
    • Courtney Love/Cherry KooKoo
    • Christina Aguilera/Xtina
    • Eminem/Slim Shady/Marshall Mathers
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Beyonce/Sasha Fierce

Beyonce has often talked about a persona that comes out when she’s in performance mode, and now the alter takes center stage on her new album. "Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I'm working and when I'm on the stage." Sasha even has her own MySpace page: myspace.com/sashafierce

Kevin Winter/Getty Images
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From the Community…

Comments 1-10 of 44
  • 's Avatar
    Posted by Thu Oct 23, 2008 4:09pm PDT

    these hoes look crazy

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  • 's Avatar
    Posted by Thu Oct 23, 2008 6:46pm PDT

    I saw a movie about this phenomenon called The Exorcist.

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  • WilliamM's Avatar
    Posted by WilliamM Fri Oct 24, 2008 1:27am PDT

    Geez, the vagaries of star egos...

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  • Mikedawg53's Avatar
    Posted by Mikedawg53 Fri Oct 24, 2008 9:48am PDT

    Anything they'll do or say for publicity.

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  • flame-n-heather's Avatar
    Posted by flame-n-heather Fri Oct 24, 2008 10:19am PDT

    Sasha Fierce? Well, there goes her credibility! Whatever. She's retarded anyway.

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  • DeadlyPoison's Avatar
    Posted by DeadlyPoison Fri Oct 24, 2008 10:26am PDT

    I think Beyonce's ego is way too big for her own good that she had to ceate an alter-ego to compensate for her overly inflated ego maniac self.

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  • BamBam's Avatar
    Posted by BamBam Fri Oct 24, 2008 12:18pm PDT

    all these pick are retarded except the one with christina

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  • Chrystani's Avatar
    Posted by Chrystani Fri Oct 24, 2008 12:36pm PDT

    Im going to need all of yall to stop hating on the girl Beyonce! O wait... Sasha Fierce.. I know every single one of you have alter ego, hence your screen names, hence your nicknames... Dont hate! Jealousy is so ugly..

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  • yummy23f_bunny's Avatar
    Posted by yummy23f_bunny Fri Oct 24, 2008 2:10pm PDT

    ... beyonce is hanging around too many drag queens cause that name sounds way too stupid to be straight ... i wouldnt be surprised if she and tyra start hanging out together ... as sasha & trannie feirce drag twins sererated at birth.

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  • Maria's Avatar
    Posted by Maria Fri Oct 24, 2008 2:32pm PDT

    What is with Britney's alter ego "Mona Lisa"? Does she consider herself a work of art? Because I'm pretty sure DaVinci would roll over in his grave.

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