Celebrity alter egos: Double the fame

Remember back when David Bowie had an androgynous half-alien-half-rockstar persona, Ziggy Stardust? The alter ego thing has come back with vengeance, and Beyonce is the latest star to reinvent herself via Sasha Fierce, the subdivision of the singer who’s dominating her new album, “I Am… Sasha Fierce.”

Why publicize and promote your bizarre alter ego? Do celebs think they’ll snag an extra paycheck? Maybe they can! Read on for 10 celebs and their alternate selves. [Yahoo][MTV]
    • Beyonce/Sasha Fierce
    • Miley Cyrus/Hannah Montana
    • Mariah Carey/Mimi
    • Britney Spears/Mona Lisa
    • Courtney Love/Cherry KooKoo
    • Christina Aguilera/Xtina
    • Eminem/Slim Shady/Marshall Mathers
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Beyonce/Sasha Fierce

Beyonce has often talked about a persona that comes out when she’s in performance mode, and now the alter takes center stage on her new album. "Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I'm working and when I'm on the stage." Sasha even has her own MySpace page: myspace.com/sashafierce

Kevin Winter/Getty Images
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From the Community…

Comments 11-20 of 44
  • Aisha K's Avatar
    Posted by Aisha K Fri Oct 24, 2008 3:03pm PDT

    Beyonce has always said she was a different person on stage. When interviewed, she comes across as very shy & humble. .. but onstage she is completely different. She has always called the woman who performs Sasha, the only thing new is the last name Fierce! So the whole "alter ego" is nothing new. . .check old interviews, she's talked about being Sasha in the past.

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  • KEET's Avatar
    Posted by KEET Fri Oct 24, 2008 10:54pm PDT

    Beyonce's can have as many egos has she wants she'll always be the baddest b*tch in the industry.Bye HATERS !!!!!!!!!!!!!!!!!!

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  • Linda's Avatar
    Posted by Linda Sat Oct 25, 2008 1:14am PDT

    Wow..., she is gorgeous. BTW, my brother told me he saw her profile and photos at an age gap dating club ♥ ♥AgelessOnly.c o m♥ ♥. She has written some blogs a few days ago. Maybe you should have a look.

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  • nesie's Avatar
    Posted by nesie Sat Oct 25, 2008 8:36am PDT

    i think that is grate because she got talent so if she want sasha to be here hood side then so be it from sunnyside texas

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  • bianca jones's Avatar
    Posted by bianca jones Sat Oct 25, 2008 8:50am PDT

    absolutely ridiculous! She might as well have called herself beetlejuice! ....lol

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  • T's Avatar
    Posted by T Sat Oct 25, 2008 4:20pm PDT

    Clearly, why does everyone hate on Beyonce she's a sure fire talent and everything she has is a gift from God so do we hate on him for Blessing her? If we spent more time and energy on perfecting ourselves we could care less what the other persons alter ego is like CatWoman stated we all have one just not getting paid like Sasha Fierce is so stop hating and join the ride cause it's gonna be a bumpy one cause Sasha Fierce is here to stay. "B" keep doing what u doing!!!!!!!!!

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  • Kayy.Bayybayy's Avatar
    Posted by Kayy.Bayybayy Sun Oct 26, 2008 9:51am PDT

    I love the idea. Don't we all have an alter ego... well I do. When your calm listen to Beyonce' when your ready to have fun listen to Sasha fierce. Try to think outside the box for once, everyone doesn't want to do the same thing. Originality adds spice to all that's dull. =]

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  • saylavie's Avatar
    Posted by saylavie Sun Oct 26, 2008 11:02am PDT

    Alter ego? She loves to get out there and act like that. She doesn't need an alter ego. Please. These people want you to believe they are all goody two shoes, but once one stage let it rip. Not a good way to explain how you can make money while being slutty. If she were on the street, she'd just be a ho.

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  • Melissa's Avatar
    Posted by Melissa Sun Oct 26, 2008 4:21pm PDT

    mmmmmmmmmmmmmmmmm goood

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  • Paulette et al's Avatar
    Posted by Paulette et al Mon Oct 27, 2008 5:07pm PDT

    looks like she's trying to riff off of her recent stint with Tina Turner, ripping off Tina in the process - whatever

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