Remember back when David Bowie had an androgynous
half-alien-half-rockstar persona, Ziggy Stardust? The alter ego
thing has come back with vengeance, and Beyonce is the latest star
to reinvent herself via Sasha Fierce, the subdivision of the singer
who’s dominating her new album, “I Am… Sasha
Fierce.”
Why publicize and promote your bizarre alter ego? Do celebs think
they’ll snag an extra paycheck? Maybe they can! Read on for
10 celebs and their alternate selves. [Yahoo][MTV]
Celebrity alter egos: Double the fame
editor
Beyonce/Sasha Fierce
Beyonce has often talked about a persona that comes out when she’s in performance mode, and now the alter takes center stage on her new album. "Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I'm working and when I'm on the stage." Sasha even has her own MySpace page: myspace.com/sashafierce
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