Taking a different approach to rating this year's Super Bowl
ads, I wanted to see how effective the ads were with a variety of
voters. Usually, I do my Super Bowl ad rating, with my
marketing-to-women hat on, by myself. But this year, I pulled
together my own team to help with the rating of the spots: sons,
ages 12, 14 and 17, and my daughter and her friend, both 15, and my
husband and I. Call us the family room focus group. Each voter
received three possible votes per spot: thumbs down, thumbs up or
big smile. Thumbs up meant the spot was clever or amusing, but
didn’t make a smile stick. For a smile to stick, that was the
biggest compliment.
Was it all smiles? See the results, and let me know
what you thought!
Thursday, December 10, 2009
Real You: Family's impressions of Super Bowl ads. Was $100k/sec worth it?
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