Sunday, December 6, 2009
What It's Like ... To Woo Celebrities for a Living
<h5>Courtney Routt runs the celebrity division for a leading
cosmetic and fashion PR house</h5> <h4>-Mary Beth
Sammons, <a rel="nofollow"
href="http://www.bettyconfidential.com/">BettyConfidential.com</a><br><br><img
height="197" alt=""
src="http://a323.yahoofs.com/phugc/oP0NKEn01GFH/photos/a0b4abe536b7deca57275cf86c4dbd36/ori_ae81a14ecaa0dd.jpg?ug_____DfqE6QSn7"
width="121"></h4> <p>At 26, <strong>Courtney
Routt</strong> makes her living hopping on flights from New
York City to Los Angeles to Miami wooing celebrity clients. Her
mission: generate buzz for beauty and fashion products represented
by Alison Brod Public Relations. The New York-based boutique
celebrity and lifestyle firm represents such fashion, cosmetic and
entertainment giants as <em>Estee Lauder</em>,
<em>Philosophy</em>, <em>Victoria's
Secret PINK</em>, <em>Godiva</em>, <em>Rue
La La</em> and <em>Dior</em>.</p>
<p>In the whirl of fashion shows, socializing with reporters
and creating celeb buzz, we caught up with Routt, VIP/Talent
Relations Manager for Alison Brod PR.</p> <p><a
rel="nofollow"
href="http://www.bettyconfidential.com/ar/h/a/a02909.html">To
read more about Routt, click here.</a></p>
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