Parenting

Friday, December 11, 2009

Cookie crumbles, along with a tiny bit of my heart

Early Monday morning, Conde Nast announced its decision to fold Cookie magazine, along with three other titles (Gourmet, Elegant Bride and Modern Bride will also be shut down).

Full disclosure: I've written for Cookie. I have friends who have written for Cookie, and friends on the masthead. Cookie is a Shine partner, and many of you will have seen the magazine's posts on this site.

But before I wrote for Cookie and before I was the Parenting editor at Shine, I was a woman standing in an an Albuquerque airport with a three-week-old secret. I was nervous and alone and stuck between cities--a reality that felt like a too-apt metaphor. I hadn't told my husband I was pregnant yet. My family didn't know. It would be months before the rest of my friends would understand why I was rejecting invitations to bars and music shows and mountain climbs.

Any woman who has made the transition to motherhood knows how fraught even the simplest moments can be, and for me, this was one of them. I needed a magazine. But which one? Fashion no longer mattered. Heady intellectual articles wouldn't make it past my attention span. Parenting magazines were for parents, and I was just a woman with Godzilla-sized nausea and an ability to smell everyone else's deodorant.

So I was relieved, genuinely relieved when I found Cookie. Do you remember the moment you realized that you weren't alone with your pregnancy? That in addition to your partner, and family, and friends, you were going to meet a bunch of other mothers who were in it with you? For me, picking up Cookie at the airport was that moment. Sure, the women on its pages were far more lovely/ famous/ talented/ moneyed than I was, but that mattered less to me than the fact that I wanted to read everything on the content page. Should you let your son wear a dress if he wants to? Please tell me. Crafty Valentine cards for kids? Something to look forward to. A trench coat with pockets big enough to hold a bottle? Oh, go on!

So thank you, Cookie. Thanks for making my transition into motherhood a little easier, and for sitting with me in that weird place between cities. You will be missed.
Syndication:

From the Community…

Comments 1-10 of 24
  • Jed's Avatar
    Posted by Jed Mon Oct 5, 2009 4:21pm PDT

    ...Sad. Times said that they were doing well, but as a new mag it would have taken 60 months to get into the black, and in this economy, Conde couldn't carry it.

    Report Abuse
  • justokay's Avatar
    Posted by justokay Mon Oct 5, 2009 6:38pm PDT

    I'm going to miss Gourmet. I love the internet, but I also to carry books and mags everywhere I go. I hope more mags don't go under.

    Report Abuse
  • justokay's Avatar
    Posted by justokay Mon Oct 5, 2009 6:55pm PDT

    I also love... is what I meant to write. Sorry - late in the day...

    Report Abuse
  • Carol's Avatar
    Posted by Carol Tue Oct 6, 2009 8:35am PDT

    I subscribed to Cookie for awhile (along with 7 other mags!) I love magazines but this is the only one I've ever canceled. The aritcles about parentling are good but I found there were so few of them. It was full of celebriities talking about how they're kids only eat organic and have never watched TV. The clothing and toys advertised were always way more than I'd spend on myself so for a child who will grow out of them so quickly didn't seem reasonable. It was catered to the Vogue reader. I've enjoyed Vogue myself but it's not really where I'm at in my life. I'm sure there is a market for this type of parent but I don't think it's a representation of most moms out there. I think Parents and Parenting magazine have the best understanding of this concept.

    I am sad to see them fold though. I'd hoped that they would change a little to reach a wider demographic and maybe I'd try them again.

    Report Abuse
  • SFgal's Avatar
    Posted by SFgal Tue Oct 6, 2009 12:16pm PDT

    I enjoyed Cookie, too, especially their website, which I hope will stay in business. I love looking at cute kids'rooms and getting inspiration, and everytime I see a child's room that is cool, a little bit vintage, a little bit modern, I always say "Oh, this should be in the Cookie home tours." My daughter's room doesn't quite cut it, but we try : )I have looked at their travel site many times, and did wonder why they didn't seem to be updating it much...i guess i should have known they weren't doing that well.

    Report Abuse
  • Jodie's Avatar
    Posted by Jodie Tue Oct 6, 2009 5:37pm PDT

    It should fold, it was the worst mag. ever!! It would come in the mail and I woulld just throw it away.

    Report Abuse
Comments 1-10 of 24

leave your comment

You must sign in to post a comment

Sign In for personalized information

New User? Sign Up

parenting byte

When entrusting your child's health to a pediatrician, you are bound to have concerns about whether you are picking the right practice or doctor. Here are five questions to ask when choosing a pediatrician.