Liv Dolls
"Daniela: Give it up for Daniela! She totally lives for the music and she's dreaming big!
Katie: Katie! That girl lives for the thrill! But take away her wheels and she's a total klutz!
Sophie: She lives for the latest hair style and loves helping her friends change up their looks.
Alexis: Hey! Alexis in the house! She lives for fashion. And loves to dress her friends."
So what do we have here? An aspiring musician/groupie, a skater, a future beautician, and a fashionista. Well, they're wearing more clothing than the Bratz dolls, and though their heads are still totally out of proportion and all look very much alike aside from skin tone, they do seem less alien-esque. Daniela and crew may not have the insane career trajectory of Barbie (president, astronaut, etc), but they are only in high school after all. Who knew what they wanted to be when they grew up at the age of 15? Surely shopping and music appreciation ranked high on our list of hobbies at that age.
As for the flaws, after perusing the Liv Dolls site, all we've discovered was that Sophie needs to wear glasses (the horror), and Katie is a bit of a spaz (aren't we all). But wannabe imperfections are better than those crazy Barbie measurements or the Bratz hoodrat image. Liv Dolls seem like the "Babysitters Club" version of dolls. We can live with that, and hell, if our daughters wanted one we'd splurge the $19 and feel OK with it.
Apparently these plastic ladies are already flying off the shelves at Wal-Mart and Target. What do you think of Liv Dolls? [Business Week]
