Parenting

Wednesday, December 9, 2009

Liv dolls: The non-skanky, “imperfect” dolls we’d actually buy for our kids

Liv Dolls

Liv Dolls

The Barbie vs. Bratz war died earlier this year, when Mattel ate up the Bratz enterprise along with their bare midriffs. Toy company Spin Master has just introduced the "Liv Dolls" which are supposed to look more like real girls than either of its predecessors and come with changeable wigs and, um, flaws. Yes, each doll has her own background identity like a modern day American Girl. Presenting the Liv girls (from left to right):

"Daniela: Give it up for Daniela! She totally lives for the music and she's dreaming big!

Katie: Katie! That girl lives for the thrill! But take away her wheels and she's a total klutz!

Sophie: She lives for the latest hair style and loves helping her friends change up their looks.

Alexis: Hey! Alexis in the house! She lives for fashion. And loves to dress her friends."

So what do we have here? An aspiring musician/groupie, a skater, a future beautician, and a fashionista. Well, they're wearing more clothing than the Bratz dolls, and though their heads are still totally out of proportion and all look very much alike aside from skin tone, they do seem less alien-esque. Daniela and crew may not have the insane career trajectory of Barbie (president, astronaut, etc), but they are only in high school after all. Who knew what they wanted to be when they grew up at the age of 15? Surely shopping and music appreciation ranked high on our list of hobbies at that age.

As for the flaws, after perusing the Liv Dolls site, all we've discovered was that Sophie needs to wear glasses (the horror), and Katie is a bit of a spaz (aren't we all). But wannabe imperfections are better than those crazy Barbie measurements or the Bratz hoodrat image. Liv Dolls seem like the "Babysitters Club" version of dolls. We can live with that, and hell, if our daughters wanted one we'd splurge the $19 and feel OK with it.

Apparently these plastic ladies are already flying off the shelves at Wal-Mart and Target. What do you think of Liv Dolls? [Business Week]
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Comments 1-10 of 59
  • Katie B's Avatar
    Posted by Katie B Fri Sep 18, 2009 12:53pm PDT

    They are definitely cuter than the Bratz dolls... and I am a definite Barbie fan (but pre-change Barbie, the Barbies of today are ugly and look anorexic.... and honestly, Judy Bloom had a bigger influence on my wanting big Boobs than barbie did)... But if I ever have a girl, this would be a doll I would get for her...

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  • Laurel's Avatar
    Posted by Laurel Fri Sep 18, 2009 12:56pm PDT

    I honestly think they look like Barbie dolls with big heads. Dolls anymore are just plastic versions of "perfect" woman in society (which might I add are made up of of mostly plastic too). Why can't we have a doll that LOOKS average? Like a normal, average woman. Average is not Lindsey Lohan, Brittney Spears, or Hannah Montana. They are fake.

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  • Laurel's Avatar
    Posted by Laurel Fri Sep 18, 2009 12:57pm PDT

    Props to you Katie for the Judy Bloom shout out!!!! Loved her books.

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  • Gypsy woman's Avatar
    Posted by Gypsy woman Fri Sep 18, 2009 1:06pm PDT

    Cute! I just showed my daughter the new "Barbie dolls" and she would like the hairstylist one, since, that is what she wants to be when she grows up. The wigs are a good idea! 19 $ though? ouch.

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  • Mysterious Gryphon's Avatar
    Posted by Mysterious Gryphon Fri Sep 18, 2009 1:09pm PDT

    I have never seen the problem with Barbie. She's a doll, after all, and we're not supposed to want her measurements any more than we should want Raggedy Ann's hair.

    When I was a kid, I loved my Barbie. She had the beautiful house, cute boyfriend, and successful teaching career that dreamed of for my own life. She went on adventures and for long drives down the hallway with her girlfriends. It was absolutely no different from the Playmobile dollhouse I had or the teddy bears I slept with at night - just a way for me to make up stories and dream about my own growing up. As I got older I shifted my energy over to writing short stories on similar themes.

    These dolls are fine and dandy, but the truth is that they will never, ever be able to compare to the huge fantasy potential of old fashioned Barbie.

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  • Katie B's Avatar
    Posted by Katie B Fri Sep 18, 2009 1:10pm PDT

    Yeah, I used to read her books all the time (though I don't think I have ever read all of them though)... but seriously, when I was a kid I never thought about how Barbie looked like the "perfect" woman... to me she was just an adult woman that had pretty clothes and cool cars and houses...

    Seriously Judy Bloom (and other authors I read as a pre-teen) had a bigger impact on my self-image than a doll did... And I really don't see how you can make an average looking doll... Barbie may have been disproportionate but at least she had hips and thighs (unlike now)...

    Anyway, the dolls are cute... and I like their more modest yet fashionable clothing.

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  • __A_YAHOO_USER__'s Avatar
    Posted by __A_YAHOO_USER__ Fri Sep 18, 2009 2:18pm PDT

    My grand daughters already have three. They love them. The girls play together and swap out wigs and such. My only grip is on the commercial they advertice "cut their hair". So my littlest girl,age 4, did just that. Now they have a scalped new wigged doll. I hate adverticing!

    Even child's scissors or dangerious in the wrong TV veiwer's hands.

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  • JessicaW's Avatar
    Posted by JessicaW Fri Sep 18, 2009 6:02pm PDT

    ok theses still dont look like real girls because we come in all shapes and sizes. these girls are all the same body type which give girls the impression that they should look like that.

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  • hobbit's Avatar
    Posted by hobbit Sat Sep 19, 2009 5:56am PDT

    What they need to do is take barbie back to her 90's version( my play years haha) and knock it off with the knock-offs. It's a little sad really, I remember Barbie being so pretty. I had a tub full of barbies and clothes and all her friends. I would spend hours playing in the three story dollhouse I set up behind the couch. Now when I go into walmart I'm sad. There seem to be no plain barbies. All this HSM crap, bratz and others. I guess if I have a little girl I'll be buying her barbies on ebay lol.

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  • Amanda's Avatar
    Posted by Amanda Sat Sep 19, 2009 10:24am PDT

    Okay I agree with the barbie stuff, I miss when the 90's version, but what is with people saying these all have the same body type? What are the makers supposed to do? Have one with over sized boobs and skinny and then have another that's flat chested and chubby? I don't mean to be well mean but truthfully I don't think if I was five I'd go up to a chubby doll and say "oo I want that one."

    But besides that point I think the dolls are cute for little girls. :)

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