Online moms
are all a Twitter over drugmaker's web
commercial.
So what did we learn this weekend? Don't make moms mad,
according to one PR expert.
Motrin posted a video ad on its
website advertising the over-the-counter pain reliever as a cure
for the pain that moms experience when they carry their babies in
slings, also known as "baby wearing." However, online
moms were offended by the suggestion that they carry their babies
to be "fashionable," The New York Times reports. Some saw
the narrator's tone as snarky and the wording as griping about
the social pressure to "wear" your baby.
The line that raised the most ire, just from gauging the NYT story
and other responses online: The narrator says that wearing a baby
in a sling "totally makes me look like an official
mom."
Well that set off a firestorm from women on Twitter and
mom blogs all over the U.S, who saw this web clip as offensive.
There was talk of boycotts. So upset in fact that one mom produced
a protest video.
On the flip side, some people wrote that the ad wasn't such
a big deal.
In response, Motrin maker McNeil Consumer Healthcare has issued a
response and has
taken down the web ad from its site. Talk about timing: This past
week was International
Babywearing Week!
Baby carriers have become popular among some of today's moms.
Hold your baby close while you're on the go or just at home for
some hands-free time.
Check out our Buyer's
Guide for our top baby-carrier picks and expert tips
on baby wearing. And most of all, tell us what
you think!
Motrin Ad Triggers Outrage: What Do You Think?
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Posted by Tue Nov 18, 2008 9:53pm PST
Report AbuseI think it's ridiculous! Don't these moms have other things to protest about (i.e. things that may actually harm or be harmful to your child)? Chill out. No one suggested not to use the carriers and who gives a damn why someone may think you choose to? The ad was for pain relief, and the fact is that carrying a child (with carrier or without) or anything thing else that weighs 15 lbs or more, for that matter, may cause back pain for some. Come on ladies . . . really.
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