Parenting
Tuesday, December 8, 2009
Motrin Marketing Plan Majorly "BACK" fires!
user
Talk about biting the hand that FEEDS YOU!
Well, this may be the world's SHORTEST ad campaign EVER!
Apparently, Motrin was trying to reach the most influential buyers
IN THE WORLD, but they dropped the ball on this one.
This WAS Motrin's plan to get more moms to buy their pain
relievers:
This ad does NOT make moms happy. I see so many things wrong
with it, and I wasn't even a Baby Wearer!
First of all, the ad says "these things put a
ton of strain on your back."
Is Motrin calling our children THINGS? Because
it's not the sling or the carrier that's heavy and adding
strain to your back, it's the weight of the child --
you know, THAT THING ON YOUR BACK!
To read more
about the Motrin marketing plan, click here.
Related: motrin, moms, marketing, children, ad campain
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Posted by Z's Thu Nov 20, 2008 6:17pm PST
Yeah--this is only one example of how when women have nothing to do and nowhere to put their energies except into baby-raising, they get more than a little irrational. Before anyone freaks out, I AM speaking of myself also, and I DO think that raising children is the most important/rewarding thing a woman can do. Believe me, I am very traditional, I am just saying that it can drive you a little bonkers sometimes and that these mothers went WAAAAYYY overboard. It was just a commercial, after all, and I don't think they got the point, which was to say that being a mom can get a little painful. Don't we all know this?? Come on, hormones in overdrive, anyone?
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