When Casey told her son Will that the Weisses were coming over for dinner that night, his response took her by surprise: "Don't forget the strawberry cupcakes." Three-year-old Will was recalling that the Weiss' son liked the cupcakes Casey had served at a dinner party eight months earlier, when he was only two. As precocious as his memory might seem, though, by the time Will reaches school age, the strawberry cupcakes will be gone, along with his recollections of most, if not all, of his first three years. Psychologists refer to this as "childhood amnesia." But it only applies to certain kinds of memory — kids retain plenty of information from the early years. If Will's dad teaches him to throw a baseball, he may remember how for the rest of his life. Not only that, but the emotional memories of childhood have a lasting impact. Long after the image of the cupcakes has faded, Will might be left with warm feelings towards sweets and social gatherings. Researchers now know this is because the brain doesn't have just one record button. By studying healthy kids as well as adults who have lost certain kinds of memory completely, psychologists have come a long way in explaining how early childhood can be so formative long after our memories of these years have completely vanished.
Even though their memories are just beginning to ripen, newborns are surprisingly good at knowing what they've seen or heard before, a skill referred to as recognition. To test the abilities of the tiniest babies, researchers take advantage of the infant sucking reflex. When they are given a pacifier that controls what they see or hear, depending on how fast they suck, babies just days old will adjust their sucking rates to spend more time looking at a picture of mom's face, or listening to the words of a book she read aloud in her pregnancy. The fact that a baby recognizes what is familiar to her (and prefers to see and hear her parents) means that, in some form, she is storing memories of her experiences right from the start.

