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From the Community…
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Posted by Sat Jun 21, 2008 7:05pm PDT
Report AbuseABOUT SHINE
When we started talking about creating a new website for women, we wanted to avoid all of the common categories that advertisers or marketers tend to put us in. We didn’t want to be a site just for moms or just for single women or working women, or any specific demo- or psychographic. We wanted to create a smart, dynamic place for women to gather, get info and to connect with each other and the world around them. The important thing wasn’t how to talk to a 32.5 year-old with 2.2 kids but how to inspire you laugh, think, get mad, empathize, and be surprised and entertained. With Shine, we want to address the commonalities that make us such an amazing group. And we want you to be a part of it, not just a bystander. This isn’t a magazine or a tv show where you are an inactive participant. You help create this site. On Shine we want you to blog (go here to start your own, it’s pretty easy), to comment on articles, to vote in our daily polls, to join in the harangue as we discuss daily events.
We women are presently experiencing something very cool happening in our culture and shine intends on being a part of it. We’ve got a woman campaigning for the top job in the country, female bloggers now outnumber men, and we’ve got Tina Fey writing a hit network show for goodness sakes. We no longer need to stand by passively as the media portrays us as fashion-obsessed diet victims. With the internet as our megaphone, we can now portray ourselves as funny, opinionated women who are in charge of our incomes, careers, families and happiness.
So what you won’t find on Shine: Advice on how to please your man and diets that urge you to “lose 10 pounds fast!” What you will find on Shine: Why buying an expensive “It Bag” is a waste of money; how to make a meal in 30 minutes; how to make a face mask out of last night’s 30-minute meal (okay not really but you get the idea), how to de-stress at your desk; sharp, opinionated takes on the news; and finally, that you aren’t alone in your “Dancing with the Stars” obsession. We get it.
Thanks,
The ladies of Shine
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