Love + Sex

Sunday, December 6, 2009

Should sexist ads be banned altogether?


If you think the sexism in "Mad Men" is offensive, consider this: The E.U. is seeking to ban gender stereotypes in ads. Maybe it was what some considered a depiction of gang rape in the Dolce & Gabbana ad above that broke the proverbial camel's back, but according to the New York Times, the legislature will be actively assessing and slapping companies on the wrist for even minor transgressions.

And lest you think the move is laughable--after all, who cares if Mr. Clean represents the idea that it takes a "strong man" to clean a floor?--consider the idea that these moves could eventually become legally binding. The thought of the government regulating advertising sounds scary: I would rather they outlaw companies making outrageously false claims about wrinkle creams than focusing on the creative side. And what next? Editorial output? Journalism?

"The concern, according to the committee report, is that stereotypes in advertising can 'straitjacket women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed-down for both sexes." Well, that sounds noble. And it seems like the advertising industry is experiencing a small but significant revolution in general. The prevalence of blogs has created a kind of public awareness of airbrushing and the other types of tomfoolery advertising has traditionally relied on to sell products, and the usual tricks don't seem to be working anymore. France is even proposing to levy fines against ads that feature overly skinny individuals in order to combat the promotion of anorexia, and who could forget Dove's campaign aimed at "real women?" It seems like we're slowly but surely moving toward a radically different set of standards. Still, one look at the ad above and it's clear we have a long way to go.

The question is, is it the government's place to regulate such things? Or is it up to the public to simply self-ban and boycott by refusing to purchase products that use gender stereotypes and degrading images to sell? You tell us.
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From the Community…

Comments 1-10 of 203
  • __A_YAHOO_USER__'s Avatar
    Posted by __A_YAHOO_USER__ Thu Sep 11, 2008 7:53am PDT

    Look like an orgy in process.. lol

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  • Billie's Avatar
    Posted by Billie Thu Sep 11, 2008 7:54am PDT

    I don't find Mad Men sexist, simply because it is accurate for the times. We can't dispute that. I think this is a bit ridiculous. We should focus on real sexism like women still making less money than their male counterparts and minority women making even less.

    We shouldn't censor art even though the D&G ad is sort of pointless. We as a society should put our foot down to those who are continuing to allow sexism to live. It is about education. I believe that if we continue to allow our puritanical beliefs to dictate how women should act, we will never truly be rid of sexism.

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  • Amy Ann's Avatar
    Posted by Amy Ann Thu Sep 11, 2008 8:09am PDT

    Um...I don't think the issue of this ad is that it is sexist rather, it LOOKS like a gang rape in progress. Truly this is the first thing I thought when I saw it. They need to regulate THAT.

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  • My Afro is Shaken's Avatar
    Posted by My Afro is Shaken Thu Sep 11, 2008 8:21am PDT

    The thing about banning stuff like this, is it conflicts with our constitutional freedoms. People can express themselves however they want. They would have to enforce this, with what, a law? The problem is America is in a push and pull battle with what is right morally and for our children vs. what promotes a brand and sells to a specific demographic. It SHOULD be banned, but it never will be.

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  • sexy shorty #2  or sexy mamaita or baby girl's Avatar
    Posted by sexy shorty #2 or sexy mamaita or baby girl Thu Sep 11, 2008 8:25am PDT

    o wow i think that u need to stay away from mad men

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  • painted sea's Avatar
    Posted by painted sea Thu Sep 11, 2008 8:35am PDT

    No D&G ad ever affected my decision to purchase my D&G glasses and purse. I got them because they think they look good and I liked the PRODUCTS. I don't like crediting near naked models for my purchases. To me, they're like, meaningless lumps of flesh, overpaid and useless. They're not true beauty.

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  • DeAnn's Avatar
    Posted by DeAnn Thu Sep 11, 2008 8:40am PDT

    Wow that ad makes me think less about clothing and more about the porn being filmed. It really does look like this girl is going to take on all of these guys - whether it's rape or not is debatable. She doesn't look like she's saying no, she looks ready to go. And that bothers me.

    I hate how women are taught with these messages that they are to submit to men, that men have power, and that they should want to be promiscuous. I hate that men are taught to think that they are supposed to be victimizers of women, taking what they possibly can sexually, having little regard for love or relationships. I hate the constant message of casual sex without consequence.

    Now, if this were a condom ad, it would be appropriate. If it were an ad for any sort of birth control, it would be appropriate. But it is an ad for clothing which looks like it's about to land on the floor.

    Messages like this do reach young people whether we like it or not, even children. This is increasing the rate of birth control style abortion choices by women who believe that they MUST continue to keep their bodies in pristine condition, as the model above is thin, beautiful, and stretch mark free. Let's not forget the still increasing levels of HIV, HPV, chlamydia, and herpes. You might be thin, on the outside, but if you have an STD you could die! Just for being submissive! Not only die, but suffer other health consequences, not the least of which is the cost of medical treatment for such diseases and the moral dilemma of making the choice to be in denial about STD's and continuing to be submissive and passing those diseases on to other people to suffer.

    No, you don't have to raise any kids you don't want - plenty of families are waiting to adopt. But the message that you must submit to multiple men, no presence of any birth control or STD prevention, and then remain thin and beautiful, hence the need for abortions and the lack of STD testing and increasing rates of STD transmission - this is really deteriorating Western society in general. We have very young teenagers having sex with multiple partners who continue to spread disease, who have no idea they are infected, or believe myths about disease. There are some kids out there with herpes who honestly believe that if they don't have an outbreak they're not passing it along. There are a LOT of people, including doctors I've heard, who believe HPV can just go away and cure itself on its own - leading people to continue to spread this particular disease which can cause cancer. Thank goodness for the HPV vaccine, but it only covers a few select strains. You can still get HPV warts and cancer if you've had the vaccine.

    It is very alarming. And I do think ads like that need to be banned based on the premise that the inference is too easy to make. Multiple partner sex is a choice, yes, but if you're going to infer that, advertise something like sexual responsibility, not clothing.

    I know, it's kind of random ranting at this point, but I'm just so honestly offended, having been raped, having engaged in promiscuous sex, having HPV and not knowing where I picked it up, having had to make a choice with an unwanted pregnancy (chose to have the baby, and keep him, but I understand that's not what's best for everyone) when I could have avoided having to make that agonizing choice in the first place. I really do blame mainstream media thinking they have no responsibility in any of this when they KNOW they impact culture, they impact viewpoints of easily influenced kids & teens, and then trying to throw down the "you should know better and have personal responsibility, not our fault..." card. It's disgusting. They do have the responsibility but choose to deny it.

    I think we need to start holding advertisers responsible for everything. The fact that false advertising still exists hundreds of years after snake oil back wagon marketing just proves that they still haven't learned what their responsibility is.

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  • DixieDarlin's Avatar
    Posted by DixieDarlin Thu Sep 11, 2008 8:58am PDT

    I hate that people 'LEARN' from ads. I mean come on it is an advertisment. It gets attention, why do you think I even read this blog?? THAT PICTURE if you are offended by it DONT LOOK AT IT! People need to stop letting the mainstream media teach life lessons. SHEESH

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  • Hermitage Weddings's Avatar
    Posted by Hermitage Weddings Thu Sep 11, 2008 9:00am PDT

    i think this ad is hot! everyone sees things to the extend of their own flaw. some people will se porn and some will not.

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  • C-Tina's Avatar
    Posted by C-Tina Thu Sep 11, 2008 9:08am PDT

    Looking at the picture, I'm trying to see what the photographer and design staff saw in this set up-as far as clothing goes. If I were looking to buy D&G apparel I would want to see pictures of models wearing the clothes and doing everyday things that I do, like walking down the street, siting at a desk, or lounging at home.

    I agree I feel the ad goes a little too far but after the initial shock you really start to look at the clothing maybe thinking my significant other would look good in that shirt. This is a country with Freedom of Speech but you can not pick and choose what can be spoken or not spoken, seen or not seen.

    Many of the truths we cling to depend greatly on our own point of views.

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