As we’re already a week into Skin Cancer Awareness Month, we
thought now would be a good time to talk about Neutrogena’s
annual partnership with the American Academy of Dermatology (AAD). Its
Choose Skin Health
campaign will be running through July and encourages Americans to
regularly perform skin self-examinations and protect themselves
from the sun. And since nothing hammers a point home like a
celebrity-endorsed statement, the brand has a few boldfacers on
board this year, too: Jennifer Garner is on print duty, while Malin
Akerman stars in a skintimate video running on its Web site. One of
the best features of the program is its database of doctors, all of
whom are offering free skin cancer detection screenings this month.
Click here to
find a physician near you. In similar news, Aveeno kicked off its “Road
to Healthy Skin Tour” this week, which also offers free
full-body skin cancer screenings inside a 38-foot traveling mobile
home, conducted by local board-certified dermatologists. (Yes,
stripping down in an RV sounds a little shady, but the stats
posted on Aveeno’s site about cancerous markings that’ve already
been found on participants are staggering.)
Looking for more on great skincare? Check out Skincare in the Beauty Counter blog
Photo: Hulton Archive / Getty Images
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