One angry poster wrote, "He (Yves Saint Laurent) has given us what would be considered modern elegance and luxury, and above all LOVE!! Love for beauty and love for the creative spirit in us all. Why now show such utter disrespect for the spirit and name of this genius who's motto was LOVE!?? What is the purpose of this? In my understanding of his spirit, very little by him was ever done for financial gain, but purely for the love of the female form and the creative endeavor to pay homage to that. Doubtfully such a decision would ever have come from him. That beautiful YSL is synonymous with style, beauty and unsurpassed elegance. Everywhere in his personal space, his salon and on his beautiful products, the great sense of beauty and style was marked by the name of Yves!! Don't do this please, we LOVE Yves!!"
Another commenter said, "What a shame. Poor typography design, have you seen a ROYCE chocolate box? Yeah that is the DARK CHOCOLATE box alike." Despite the many vocal detractors, a few hopefuls had complimentary things to say, but they currently appear to be in the minority.
According to a source at YSL, the name change only rebrands the Yves Saint Laurent Ready-To-Wear line, not the entire fashion house. The new name for the RTW is Saint Laurent rather than the original Saint Laurent River Gauche, which it received in 1966.
Not everyone dislikes the new RTW look. WWD reports that co-founder Pierre Berger "Praises Slimane's plan for Saint Laurent," and tells Vogue, "Haute couture is a legitimate subject for Yves Saint Laurent and could resume one day."