By Matthew Zuras, Refinery29
.File this under "You Can't Take It With You, So Why The Hell Not?" HTC has announced that it will produce a limited edition version of its HTC One smartphone in gold. And we're not talking about the fake gold luster that gilds Apple's completely backordered iPhone 5S. This here's real 18-carat gold, with a real gold price tag of £2,750 (about $4,400). HTC is only producing five of them in commemoration of the MOBO awards, which honors the UK's black artists and urban music. It is, according to HTC, the company's "most exclusive and expensive smartphone."
There's no word on how you can get your gold-digging mitts on one of these yourself. The Best Newcomer Award winner at MOBO, however, will take one home as well as a trophy.
That a company decided to commemorate contemporary black musicians with bling is, perhaps, a little problematic. Then again, gold is on the uptick in rap lyrics.