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    $50 Rodarte for Target dress sells for $250 on eBay. Sigh.

    Rodarte for Target ribcage dressRodarte for Target ribcage dressI've loved many of the designer collaborations for Target, H&M and other low-end retail stores. How awesome is it to buy designer labels for affordable prices? But the more trendy and popular these diffusion lines become, the less likely you are to get your hands on the goods for cheap.

    Yesterday the Rodarte collection went on sale at Target stores nationwide and on Target.com. I logged on to their website around noon, hoping to score this sequin ribcage dress ($49.99) and one of the lace cardigans ($29.99), but both were already sold out. In fact, nearly every single one of the 55-piece collection was out of stock. Darn, already? Buying into the hype, I logged on to my eBay account to see if any pieces had made their way to auction. Yup! 284 Rodarte for Target items were listed. I added the ribcage dress in a size medium to my "watching" list on eBay, but it ended up selling for $251.50. There's another dress listed with less than an hour to go, and it's already over $100.

    Perhaps I'm naive, but this makes me sad. The whole point of these collaborations is to make designer items accessible to anyone. Not only have these garments become so desirable that they instantly sell out, people are buying them in droves to re-sell them for a profit and driving the price up higher than the average Target shopper would want to pay. Because fashion slaves are willing and able to shell out hundreds of dollars for a dress that retails for $49.99, those of us who were excited to get a cool designer piece in our budget are no longer able to. Should I have camped out overnight to ensure I could buy one of these dresses at Target for it's original retail cost? I'm sorry, but it's just not worth it to me. If I stumble on one re-stocked down the line, I will buy one, but this incident has left me disenchanted with these diffusion lines for the moment.

     

    24 comments

    • Jenn  •  1 year 2 months ago
      Ebay sellers aren't necessarily "greedy" as some of you put it because they are trying to make a profit. Perhaps they are trying to feed their family. Who knows what their story is. At least they are doing SOMETHING! Would you rather see them sitting on their rear all day collecting welfare?
      I'm just sayin.
    • SolaraJ  •  1 year 2 months ago
      & if it is so hideous, you hate it so much, why on earth spend time writing about it?
    • SolaraJ  •  1 year 2 months ago
      please... ordinary girls can have designer clothes, if they know how to thrift shop. i have a chisato jumpsuit that retailed for over $800. that i bought for $35. at crossroads. that is just one of many examples.

      and it was hyped up because it is cool. stuff sells out. i never got a cabbage patch doll due to this phenomenon. alas. but i just bought the rib cage dress on ebay for $59.00 and i am happy about it.
    • Chelsea  •  2 years 5 months ago
      Kimberly, I must agree.
    • Kitty  •  2 years 4 months ago
      rodarte for me is a hit and miss. but my eclectic style, which was never about labels, warmed up when i saw this dress. its no longer on the Target site, but i saw it in a Target store in La Cienega, Los Angeles. Size L tho, and i think im a M or S :(
      Keep trying ladies!
    • Kevin  •  2 years 4 months ago
      I'm sorry but I have to say that its not Target's fault if they run out of an item. With the clotihng they dont get the choice of how they are sent.
    • GG  •  2 years 5 months ago
      Dude,this dress is a total rip off on shirts that have been around forever.
      I have Misfits shirt like this.. I'm very disappointed in the Rodarte collection. I mean its not even original.
    • M.J - Fierce Beauty and F ...  •  2 years 5 months ago
      I agree with Andygirl. Target should have anticipated the huge demand and had a huge stock of the garments. It ends up being more money for them in the long run!
    • MargotPotter  •  2 years 4 months ago
      I wonder if they were ever available to the public. I've had my eye on this since I saw it in a fashion mag several months back. To each her own I say to those who don't like it. We can't all wear the same things. I think they should have had a larger production run or at the very least be willing to make the most popular items again in larger quantities. Alas. I bet that they didn't make it to the store floors.
    • Andygirl  •  2 years 5 months ago
      Instead, Target needs to anticipate the demand better and up its allocations. Simple merchandise math would prevent this. I agree, the whole point is that these designers are affordable, but Target dropped the ball.
    • Richard  •  2 years 5 months ago
      After calling several stores and talking to various sales persons about the availability of this ribcage dress, I have come to the conclusion that the dress never made it to the rack in my local Target store. The collection stayed in the back room until all the sweet little sales girlswomen picked out what they wanted, for themselvs, their frineds, daughters, nieces and to sell on ebay. I will never see this dress in person, I am sure.
    • ScreenBean  •  2 years 4 months ago
      I haven't been to any of my local Targets recently, but I noticed on the website that there were a few dresses and tops. It said these items were only available in stores. I think I'm going to go by tomorrow and see if there is anything left, but the only item I really liked was a sheer black jacket...
    • AMIROSA????  •  2 years 4 months ago
      I thought you were suppose to wear your ribcage on the inside of your body. this dress is horrible. Don't spend your money on this trash....What has happened to female wear today. Run girls and shop with alot more sense. Money is hard to come by, choose carefully.
    • indyfashbash  •  2 years 5 months ago
      i really hated this collection. Just seemed like a big mess and not identifiable at all with a typical Rodarte look
    • Johnny  •  2 years 5 months ago
      You want to buy a dress with a sequined ribcage on it? Seems like you have definitely bought into the designer hype. The dress is repulsive, and the fact that it is sold out leads me to believe there are a lot of people out there who get their value simply by having the name of some designer sewed into their clothes. Use some common sense.
    • tracyhide  •  2 years 5 months ago
      umm...that dress looks like a halloween costume...
      i'm with kimberly...i haven't given a rat's behind what name was on the label since i was 12...just because it's a brand name doesn't mean its quality is any better, and truly that dress is hideous...but to each his own, i guess...
    • JADE  •  2 years 5 months ago
      This pisses me off for the simple fact that the average girl will never be able own a designer piece. And just when they are put in our reach greedy people take it away and make it impossable again.
    • mscarol  •  2 years 5 months ago
      you're right, it's not worth is at all.
    • Laura  •  2 years 4 months ago
      in response to Andygirl:
      If target increaded their allocations by mass producing these "designer" goods they would be on every girl walking down mainstreet and that would take away from "designer" idea.
      A high end designer does not MASS produce its product....it is first come first serve...
    • Heather  •  2 years 4 months ago
      I have 2 say this is the ugliest dress I have ever seen & I wouldn't wear it if it were free!

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