A Few Fundamentals of Fashion Design

ShawnTe Pierce

Fashion is more than just creating an article of clothing, showcasing it on the catwalk, and selling it in stores. Fashion has a purpose, it is fundamental to the human existence. Three basic principles of fashion that are understood by any successful designer are function, gender specificity, and symbolism

THE FUNCTION OF FASHION

All fashion has to serve a purpose. It must be functional to sell. This is true for all aspects of fashion from apparel to furniture. Fashion's function is to cover the body and offer a degree of protection from external elements. Face it, unless you live on a nude beach, you can not legally go outside in most countries without having your sex organs completely covered at the very least. However many societies expect for the sex organs, buttocks, and breasts to be covered as well. If they are not, a person may run the risk of being arrested for lewd behavior or some similar charge.

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