A new Abercrombie & Fitch campaign features a guy-on-guy kissAbercrombie & Fitch has become known for their shirtless male models, but a new series of videos shot by famed fashion photographer Bruce Weber has taken things to the next level. One clip called "Other Sports Require One Ball. Wrestling Requires Two," shows several guys wrestling, yes, but also showering together in minimal wet clothing, and groping each other while in compromising or highly suggestive positions. The steamy clip is not all innuendo--at the end one of the models kisses the other on the forehead.
We've always felt A&F ads and catalogues featured gratuitous nudity, but the sexualized nature of the campaigns is often what appeals to young men and women. But now it appears A&F is finally acknowledging--and supporting--their gay customers. We think that's a good thing, and a really bold move, but we wonder how this ad may impact the company. For starters, it could definitely increase their gay fanbase. But were sure this ad may upset or offend some people.
JC Penney recently came under fire for selecting openly gay talk show host Ellen Degeneres as their spokesperson. While the department store stood firmly by their decision, some homophobic customers were outraged that a gay person would be in their ad campaigns. So we can only imagine how a highly sexual gay ad will be perceived by America. By proudly displaying this intimate guy-on-guy kiss, A&F seems to be telling disapproving consumers to shop elsewhere.
Take a look at the provocative ad below, and let us know what you think of it.
J.C. Penney Won't Fire Ellen. Anti-Gay Group Loses Battle
Controversial Kid Push Up Bikini Gone from Abercrombie Site
Abercrombie will pay "Jersey Shore" cast to NOT wear their clothing
Abercrombie bans loyal customer for buying too many clothes (video)