Anti-aging perfume is here! Well, kind of. Before you go spraying Ageless on your smile lines and crow's feet (that stinging sensation in your eye? pink grapefruit essence!), that's not how the fragrance works. Ageless doesn't promise visible results, just smoke and mirrors: it intends to mask "noneal," an age-revealing chemical in the skin. (What?!)
To its credit, the fragrance's literature and even its website name, agelessfantasy.com, are straight up that real agelessness is just that, a fantasy; their perfume doesn't claim to change looks, only perception. They tout a study meant to prove Ageless's effectiveness, although it's a bit, well, imaginative. An independent surveyor asked 75 men to smell various scents (including Ageless) and say what age they would expect someone wearing the fragrances to be. The men guessed that the women who would wear Ageless would be nearly 17 years younger than the average age of women who might wear four other scents. (The company's press release goes with a more conservative but still age-defying weighted mean of 8 to 12 years younger.) Seventy-five percent of the men also described Ageless's scent personality as "young and active." (And no, they didn't ask any women their opinions.)
Related: How to smell discreetly rich.
Still, it's not surprising that the men found Ageless youthful. The fragrance smells a lot like Sweet Tarts, which I ate many of 17 years ago, at age nine. The candy is definitely on my short list of Things Not To Smell Like... even if it would get me, flatteringly, carded.
Looking for real anti-aging tips and advice, here are four steps for a super simple anti-aging routine.
--Kate Sullivan, Assistant Editor
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