Confession: I ride my bike without wearing a helmet.
Before you get all judgy McJudgerson on me, fess up: You skip the mushroom-shaped hard hat sometimes, too. Sure, safety should be first and all, but let's face it: Bike helmets are where cute hair goes to die.
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Two women in Sweden spent the last seven years coming up with the world's first invisible helmet.
It's called the Hövding, and it's a black nylon collar that wraps around your neck like an oversized scarf. Sensors in the collar detect any sudden, unusual movements (like the ones you'd make if you were about to have a bike accident), and that triggers an air bag to inflate and envelope your head in a mere tenth of a second.
Want to see exactly how it works? Watch this video.
The Hövding is sold in Sweden, Norway, and Denmark and costs 3,998 SEK, or approximately $600 U.S. dollars.
Spendy? Sure. The new wave in bike safety? Those of us prone to helmet-head can only hope.
What do you think of this new contraption? Would you wear it?