As average bra size increases, so does sale of full-figured bras

It's not just our shoe sizes that continue to grow. Ten years ago, the average U.S. bra size was 36C. Want to guess what it is now? If you guessed 36DD you'd be correct. Really, the average cup size is a DD?! We are totally surprised and intrigued by this fact, except, of course, it comes with a down side. As many of you ladies probably know, boobs get bigger when you gain weight (and shrink when pounds are shed), so this increase in bra size is mostly because obesity continues to grow in this country.

As a result of our nation's collective growing bosoms, business is booming in the full-figured bra market, which increased 7.4 percent in just one year. For those of you who have trouble finding aesthetically pleasing and supportive bras in larger sizes, your time is coming. A recent WWD article insists that retailers are catching on, and desperately working to fill this demand. Susan Nethero runs a chain called Intimacy that carries bras up to a K cup. She says the full-figure bras are completely outselling the smaller cup sizes. "Full-busted sales have grown by at least 10 percent over the past year, and 74 percent of my bra business is now with cup sizes larger than DD," Nethro told WWD. "I wish there were more. We are not getting enough new product." With this trend continuing, we hope the market will shift accordingly. [WWD]