by Amy Wicks
Getty Images Rachel Zoe is launching a new mobile fashion styling game that sounds very addicting! The game, Covet Fashion, allows you to dress your virtual avatar with current styles from more than 60 brands including Rebecca Minkoff, Hudson Jeans, Cynthia Rowley, Dannijo, Joie, Nanette Lepore, and, of course, Rachel Zoe Collection. After you style your avatar, you'll be able to enter it in contests and win prizes!
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"Everyone knows that I'm completely obsessed with fashion, style, and anything glamorous and beautiful, she told WWD. "I think everyone can and should have style, and what better way than to experiment and play with it online?"
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The best part: Every single clothing and accessory item featured in the game will be available for purchase. So if you love the way your avatar looks, you'll be able to copy it in real life! Unfortunately, the game will be available only for the Apple iOS platform.
Does this game sound like fun to you? Do you have a favorite mobile fashion game that you play right now? Do you like the idea of creating a virtual outfit with real fashion and then buying it to wear in real life?
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by Amy Wicks