“Hair always follows fashion,” vintage-hair expert Kathie Rothkop, 64, told Yahoo! Shine via phone from her California Salon Glam. “Plus, we’ve been doing the straight, flat thing [with hair] for about 10 years now. To make it different, what can we do? We make it bigger.”
Rothkop started doing hair as a teenager in the mid ’60s, at the peak of popularity for the original beehive. Now she's seeing a noticeable uptick in beehive-seeking customers once again.
That’s no doubt thanks to celebrity influence. Years after Amy Winehouse brought the look back into an edgy kind of vogue, folks like Cotillard—who sported a perfect pouf at the Cannes “Blood Ties” premiere Monday—may really make it stick. Jobert’s locks were similarly styled, contrasting with a modern strapless embroidered cocktail dress, at last week’s premiere of “The Great Gatsby” in Cannes. And Dianna Agron, attending a Glamour magazine event in New York on Monday, went for the complete mod look, pairing her glossy beehive with a white mini-dress.
The modern version of the ’do, though, is a slightly mellower version of the vintage original, Rothkop explained. While the technique is basically the same, she said, “They’re not sprayed stiff like in the ’60s, but are softer now, to look like we didn’t spend a lot of time." And the “ratting,” which she now calls “back lacing”—achieved by holding a comb perpendicular to the grain of the hair and stroking downward, to get volume—has been toned down, too. “Now we don’t do it ten times, but three or four,” she said. “It’s not as severe.”
Other ’60s hairstyles making a comeback in Rothkop’s salon include big updos and styles created with electric rollers—anything with “topical curl,” she said, meaning no perms. “But,” she noted, “those could be next.” Heaven forbid.
Video: Tavi Gevinson's 2-Minute Beehive How-To