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YOUR FRIENDS' ACTIVITY

    Burger King creates a new fragrance, we feel weird

    By Jennifer Romolini, Shine editor in chief | Fashion – Wed, Dec 17, 2008 4:00 PM EST

    Getty ImagesGetty ImagesIt's taken me a whole day to write about this because, frankly, I cannot decide if this information is completely awesome or cheesy-awful in a way that signifies humanity's decline. Help me out here: Burger King recently debuted a new fragrance. It's called Flame and it is supposed to be really sexy while also capturing the smell of the Whopper. The official description is as follows: "The Whopper sandwich is America's favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat." (Can't you just see the poor ad copy schmuck sitting at his desk spritzing and re-spritzing Flame and trying to get inspired to write this text? "With a hint of flame-broiled meat"! That guy (or woman) is a genius.)

    In any case, while the concept of a perfume that smells like a burger is itself unnerving, nothing can prepare you for Flame's fantastically tacky website,firemeetsdesire.com. It includes Barry-White-esque love mumblings, jazzy Musak, a series of corny romantic scenes like waterfalls and candlelit baths, and-wait for it-a near-naked King wearing nothing but his crown and an animal skin rug.

    If you want to purchase Flame, (which I think is for men, but could be unisex, I just don't know!) a .17 ounce bottle is only $3.99 at Ricky's. It's also, strangely, non-refundable. Godspeed.
    Source: Ad Age

     

    38 comments

    • Shawna P
      Shawna P  •  3 years 5 months ago
      That is really creepy.....I don't know how to feel about that........?!
    • Wicked
      Wicked  •  3 years 5 months ago
      Burger King needs to stop the madness, this is nuts and not appealing by any standard.
    • AmandaG
      AmandaG  •  3 years 5 months ago
      Well, you could get the same fragrance by working at Burger King. So, if smelling like a combination of burgers, fries and sweat is your thing, well then you might as well be getting paid for it! LOL. Not for me though!
    • Gingerbread Princess
      Gingerbread Princess  •  3 years 5 months ago
      i heard about it this morning. i believe burger king is tied in with the mob and they created it so they may spray it on their victms and abandon them in a bear inhabited forest.
    • Toni K
      Toni K  •  3 years 5 months ago
      If you love and respect your sanity, dont even go near the link for the website. I almost got violently ill looking at that trite crap!
    • d2003
      d2003  •  3 years 5 months ago
      And unfortunately I just checked the Ricky's website...it's SOLD OUT!
    • lucky524
      lucky524  •  3 years 5 months ago
      WOW...... really disturbing
    • Candice Clark
      Candice Clark  •  3 years 5 months ago
      I wonder if Starbucks will come out with a scent!
    • notsohelpless
      notsohelpless  •  3 years 5 months ago
      all perfumes affects my lungs to the point of going to the hospital, i wish i could wear them :(
    • rockin' mom
      rockin' mom  •  3 years 5 months ago
      OMG!!!! I saw that on the news this morning!! GROSS! Who wants to smell like a fast food joint?
    • SakeJuice
      SakeJuice  •  3 years 5 months ago
      WOW! that is so tacky! but i must agree, it would be a great gag gift. but really? are we that crazy for fast food that we want to smell like a walking clogged artery all day? i dont even like the smell of vanilla scented perfume because it smells too much like cake batter, but this is insane!
    • d2003
      d2003  •  3 years 5 months ago
      Ok, I just saw the site too...HILARIOUS! Every romance cliche' you can imagine!
    • A Yahoo! User  •  3 years 5 months ago
      Now this can't be happening. Who wants to smell like your first job. My hybby loves BK but please. I think he would walk away if I got in Bed smelling like that. I sure don't want to smell BK all over him. What were they thinking???????????? Flame broiled is for BBQS. Also the King is so Nasty looking, The one commercal where the lady wakes up and hes there I would've freaked.
    • laura j
      laura j  •  3 years 5 months ago
      That is so disturbing. Why would I want to smell like a hamburger? I mean don't get me wrong, when it comes to either a McDonalds burger or a Whopper, I'm going for the Whopper without hestitation, but this is just plain ridiculous.
    • Mrs. Kuhtz
      Mrs. Kuhtz  •  3 years 5 months ago
      Oh. Wow. Hm. Fire the Marketing Manager... Immediately.
      The king freaks me out. If I were to see him in public... wearing "flame" or not.. I'd have to punch him and run!
    • A Yahoo! User  •  3 years 5 months ago
      Amen that king is so creepy let alone adding a body spray. Who the heck comes out with this stuff. Besides a perfume that smells like a whopper come on I wonder how long it will be until McDonalds, Wendys, Taco Bell and any others comes out with their own perfume. You might attract alot of hungry people, dogs and cats as well. LOL
    • Rae
      Rae  •  3 years 5 months ago
      I totally want a bottle of "Flame" so I can spray all the vegans out there! Ha!Ha!-Rachel.
    • Serafina
      Serafina  •  3 years 5 months ago
      That was Soooooo funny!
      i have tears in my eyes!
      that is unbelievably hilarious!
    • Harold S
      Harold S  •  3 years 1 month ago
      the hole media and advertising has run amouck they have no morals excuse the spelling did not go far in school but I learned respect''..
    • A Yahoo! User  •  3 years 5 months ago
      Wow. I can not beleive that they came out with a perfume. I seen it on the Today Show this morning. It actually made the news!!!!!!!!!!!!!
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