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    Closing Bridal Store, Priscilla of Boston, Spray Paints Designer Gowns and Outrages Women

    Priscilla of Boston, a designer wedding dress shop owned by David's Bridal that once outfitted Grace Kelly's bridesmaids, is closing all 19 locations after 65 years, and they have lots of gowns to dispose of. But rather than donating them to a good cause or taking them to sample sales, the Edina, Minnesota store employees spray-painted the expensive gowns pink and threw them in the trash so no one could wear them. As they shuttered their doors on Dec. 30, appalled witnesses caught male workers destroying tens of thousands of dollars of high-end merchandise, including prized Vera Wang dresses. The Daily Mail reports that both local shop owners and customers were shocked that the store could be so thoughtless and wasteful.

    "It was just terrible. It was a terrible sight," Bessie Giannakakis told NBC affiliate, KARE-TV: ' You would never in your life think, 'Let's spray-paint a dress.' Give it to somebody... who doesn't have the money."

    Another onlooker, Sheila Roth, took photographs of the dresses, shoes, and mannequins still in full attire. She then asked Priscilla of Boston employees why the inventory was being damaged rather than donated. "I was told that 'corporate' ordered that all the remaining inventory be destroyed... [and]... that it had something to do with the contracts with the labels," she told Fox 9 News.

    KARE-TV reached out to the retailer, which initially released this statement about the actions:

    "Priscilla of Boston has always donated quality bridal gowns to a variety of charitable causes. We do not, however, donate unsaleable dresses that are damaged, soiled or in otherwise poor condition." But witnesses said the only damage they could see was the spray paint.

    Retail analyst and author of "Black Market Billions," Hitha Prabhakar told Today.com that they may be deliberately damaging goods to protect their designs. "For some retailers, they're really concerned with their merchandise getting counterfeited, so that's one reason why they would want to go ahead and destroy these items," she said. A similar incident occurred back in 2010 when a woman found bags of slashed clothing and accessories from H&M and Wal-Mart in the trash in New York City. The retail chains both promised to change their practices going forward.

    Priscilla of Boston's parent company David's Bridal has also taken complaints to heart and finally agreed to donate their remaining gowns. Here is the statement they sent to Today.com:

    "Like many of you, we were disheartened by imagery of a small number of unsold bridal gowns being destroyed following a Priscilla of Boston salon closure in the Midwest. As the parent company of Priscilla of Boston, we fully understand the anger and frustration that many people are feeling about this occurrence.

    "While it has been Priscilla of Boston's policy not to make donations of sample dresses that are in poor condition, we recognize that some of these dresses could possibly have gone to worthy causes. David's Bridal has already begun bringing together all of the remaining Priscilla of Boston gowns to evaluate them and ensure that they are donated to our charitable partners wherever possible.

    "From all of us at David's Bridal, we truly appreciate hearing your sentiments. We believe that every bride deserves a beautiful gown, and we will continue to honor that commitment."

    Tracy DiNunzio, founder of Recycled Bride, which buys and sells gently used wedding dresses, is relieved by this news. "It's heartening to hear that they're going to donate some of the additional dresses, but still sad that so many dresses were destroyed," she told Today.com. "There are a lot of markets like Recycled Bride where dresses like these can be sold at a discount to help make the wedding day special for every bride. I just hope they really do the right thing with the rest of the dresses."

    Related links:

    H&M and Wal-Mart destroy and trash unsold goods
    Kate Middleton's dress vs. Grace Kelly's: an obsessive analysis
    Gorgeous new options for wedding dresses

     
    • K  •  Indianapolis, Indiana  •  3 months ago
      I've never shopped at David's Bridals even for other people's weddings or special events... this just confirms my hesitance. I have always tried to support small business owners with as much of my required purchases and will continue to do so. Consistently using my purchasing power in a concious manner is probably the most direct way to effect change.

      Seems to me the larger the corporation, the more their policies are geared to instigated more consumption at rates they've deemed as within what the general public can absorb.
    • notkatie  •  Menomonee Falls, Wisconsin  •  4 months ago
      If the chain isn’t doing well, why not have a going out of business sale and sell the sample gowns even in poor condition? I’m sure they could have used the money a sale like this would generate to pay bills.
      • GPAGMA 4 months ago
        That would require common sense and let's face it there isn't much of that going around these days...just take a look at what is going on in Washington!!
      • almchrl 4 months ago
        Some of these 'designers' refuse to let their stuff be sold for less than a certain amount. Their cache is as important as their cash.
      • Sunshine 4 months ago
        A going out of business sale sounds right to me. Donation of the dresses would have been a good option too. deliberately damaging the dresses and throwing them out is an outrage.
    • Pathos  •  Eugene, Oregon  •  4 months ago
      Okay you guys. Maybe they have every "right" to destroy their dresses because it's their own property. But if Americans want to bully corporations into being charitable with bad PR, I'm not crying any tears. Corporations as a rule will act solely in self interest unless there is a public outcry. If only someone could shine the light on the countless shady business practices that are much worse than destroying wedding dresses. Oh yeah, and if individuals could live up to their own standards of kindness they expect from others, that would help too.
      • Vic 4 months ago
        Great point, Pathos, I wonder how many of these "occupy types) would have been so charitable if they'd owned those dresses, and the choice was to destroy and get partial credit or donate, get nothing but possibly a lawsuit from a POed designer?
      • Liz 4 months ago
        Well said. Why does everyone feel like they have a say in what others do. These dresses belong to the company so they should do with them as they wish.
      • youcantmakeitup 4 months ago
        Corporations --- have no mind of their own; it is some person or persons within the corporation who make decisions; those person(s) concluded that it was to their (personal) advantage to have 'their' corporation destroy the stuff; had those persons been sole proprietors they might have done differently; what corporations permit, with the connivance of the tax law, is counter intuitive economic behavior, that no individual would do on his/her own behalf.
    • chanti  •  4 months ago
      Do you know what amount of food is thrown in Vegas from the casino’s buffets and restaurants every day? They don’t allow the workers to take or to eat anything.
      • somis cal jack 4 months ago
        s the casinos give a hole lot of food to the food bank the popile got sick that is why they do not give food away any more can you say law suite !!!
      • Scott 4 months ago
        The State of Nevada says donating that food is illegal, once again the Government telling us what to do, or not to do.
      • Dante 4 months ago
        They use all the buffet leftovers to feed pigs. I'm not even kidding.
    • Kathleen  •  4 months ago
      It is kind of stupid to pay so much for a wedding dress anyway. Maybe that is why they went out of business? Think of all the money that is wasted on weddings that could have been used by the couple to buy a house or start a savings account.
      • LG 4 months ago
        Or counseling sessions instead to make sure the marriage was going to make it for all the money spent on weddings. Jeez, I spent $50 bucks on mine and it's lasted 25 years, it's still great!
      • PattiS 4 months ago
        Amen to you both
      • orange cat 4 months ago
        I agree with you both. My hubby and I spent $75 dollars on our little wedding, and we are still together, celebrating anniversary 13 in a few weeks. I just don't get the hype with having a big wedding.
    • Annette  •  4 months ago
      If someone buys the dress from the shop, wouldn't the design "get out", anyway? What a pathetic excuse on the shop's part!!
      • Veejer 4 months ago
        I also don't see how spray painting the dress changes the design.
      • Ricky 4 months ago
        But at least the design is then paid for. It's like pirating movies.
      • Linda 4 months ago
        But you can still copy a design with paint on it!
    • AngelaJ  •  Dalton, Georgia  •  4 months ago
      if the dresses are destroyed and thrown away they can write off the full value of the gowns as loses on their taxes.
    • timbuk10  •  Framingham, Massachusetts  •  4 months ago
      I know why companies do this....... they are compensated by the manufacturer or can write it off on their taxes ( or bankruptcy )...... but only if they don't sell the item. I worked for a retail company and we had to do the same thing with books ( cut the cover off and run a blade through the entire book ), software ( we had to destroy all CD's and DVD's ) and food ( we had to throw out of date, but still edible food away in a locked bin so people couldn't steal it ). If you guarantee that you will " destroy " these items, you can be compensated, but if you don't and you sell them or donate them..... then you don't get any compensation and it shows as a loss. I did not like doing this, but it's a financial thing and I don't own the company. And I think people crying about it..... are just looking to get something for free. Typical
      I'm more upset about destroying books, software and food..... than I am about some stupid dresses.
    • Mary  •  4 months ago
      I was a bagger at Albertsons in high school and at the end of the day, the deli would throw away a huge garbage bag full of completely fine rotisserie chicken. I asked one of the deli people why it wasn't donated and he said, "it was against corporate policy." hello, there are starving people on the streets! corporate greed
    • pineapplegirl  •  4 months ago
      it was their crap. they could do what they wanted with it. and god forbid somebody not get something for nothing.
    • TraJ  •  Las Vegas, Nevada  •  4 months ago
      At the end of the day, it is their merchandise, and they can do whatever they want with it. A lot of celebrities spend needlessly, when they could help others. There isn't a law stating that one cannot be greedy, wasteful, and selfish with their money and possessions. Unfortunately, there are a lot of people in the world that only care about themselves, and not their fellow man.
    • Anonymous  •  4 months ago
      People are whining about the STORE being thoughtless and wasteful? What about the people who buy these ridiculously overpriced monstrosities?
    • brian  •  4 months ago
      curious do brides donate there dresses after the wedding or do they put them away never to be worn again ,
    • Ian  •  4 months ago
      Another corporate success story!
    • Eddie  •  New York, New York  •  4 months ago
      If people woun't support the store enough to keep it open why should the store donate stuff to the same ones that didn't help keep them open. People support local stores.
    • west  •  Richardson, Texas  •  4 months ago
      Someone pointed this out and i will say it too, if everyone is so concerned about donating wedding dresses to the less fortunate, then why didn't you buy those dresses from the store and then donate them to worthy charities? Then you would help the bridal shop make money which would help pay employees and help the economy. Then once you buy the drees you donate it. I mean since everyone feels, the shop should have donated THEIR property, why not make it your property so you can donate it since if you feel that is the right thing to do?
    • Partly Rich  •  Los Angeles, California  •  4 months ago
      My third or fourth day in Saigon, a fellow I knew from language school and I had to "dx" some old fatigues. We were given razor blades to rip up fatigues that the old guys had turned in because they were too frayed. Someone told us that we couldn't just throw them out the way they were because Vietnamese, friend or foe, might be able to use them. Ripping them up made them unusable. After we finished, we took these and other items to a dump outside the city. There was a young Vietnamese officer there with some civilians going through the trash to see if there was anything useful. They were happy to take what we were throwing away, even though we had torn them up. Neat, huh?
    • ToMmY BoY  •  Little Rock, Arkansas  •  4 months ago
      It was theirs to begin with, if they wanted to use them as toilet paper, burn them or whatever, they have every right to do so. The people b!tchin' about it aren't entitled to these dresses no more than anyone else is. It's their loss, not yours, so get over it...
    • Me  •  Fort Wayne, Indiana  •  4 months ago
      Boy its sad that this is even a headline. We dont have anything important to write about?
    • shannon  •  Aberdeen, Washington  •  4 months ago
      I used to work at the landfill and sears and pennys would both slash and dump paint on unsold merchandise. When I asked why they did that instead of donating it they said people got smart about "returning" it to other stores for cash or exchange. Some always ruin it for all.

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