With the skyrocketing popularity of street style and increasing exposure of high-end brands to the everyday consumer, the sweatshirt, with a favorable ratio between cost of production and retail price, easily translates commercially and appeals to many markets. Eye-popping embellishments and innovative cuts combined with the comfort of cotton and versatility of a basic add to the sweatshirt's popularity. Sticker shock may send some shoppers running to their local fast-fashion store for more affordable alternatives but Tomoko Ogura, senior fashion director at Barneys New York, tells Business of Fashion, "For an aspirational customer, it's an accessible way to buy into a brand."
For those uninterested in spending loads of money on something so basic, have no fear because those holey Hanes crewnecks and well-worn collegiate hoodies that are already a staple in your wardrobe work just as well as the new and more glitzy alternatives. -Lauren Tuck, Shine Staff