The flask bangle by Cynthia RowleyAn old proverb says "necessity is the mother of invention." We're not sure a fashionable and discreet way to conceal alcohol in public is a "necessity," but designer Cynthia Rowley sure seems to think so. Her new stainless steel flask bangle, which sells for $225 on CynthiaRowley.com, uses the proverb as its selling point. We reached out the designer to ask about her new bracelet. "Drinking at work has never been this much fun," Rowley told us.
This purse doubles as a boxed wine
The large silver cuff is already making the rounds from the runway to the arms of stylish celebs like Gwyneth Paltrow. The actress recently posted a photo in her "Early Summer Scrapbook" on Goop with the caption: "Who doesn't need a covert flask?" Perhaps Paltrow has a point.
Cynthia Rowley shares her design motivation
Many clunky inventions have come along in recent years that aim to hide your booze. First came the Wine Rack ($27.59), a sports bra with extra-long straws that's designed to enhance your bust and your buzz. Then there was Baggy Winecoat ($44), the purse with a hidden spout to guzzle wine as you go. And men should not be left out! For the guys there are Flask Ties ($24.95), which come in 34 designs and can hold up to six ounces of any liquid refreshment.
Cynthia Rowley's flask bangle may cost quite a bit more than these other sneaky devices, but it's a conversation starter. You could wear it out to parties, concerts, dinners, bars, awkward family reunions (just kidding!). Yes, the fancy bangle brings new meaning to the term "hip flask," and, well, they just might be a necessity. Judging by the response on Twitter, Rowley's fans agree.
Everyone from fashionistas to mixologists sung praise for the unique hybrid accessory on social media this week. It's amazing what a little booze can do for a bracelet.
For more summer fashion trends, check out the video below:
Fashion Week dispatch: Cynthia Rowley
Meet the Wine Rack: Booze Container + Bust Enhancer
This purse doubles as boxed wine